Lead Paid Media Director - Hybrid Liverpool

ThePlaceToBe; Liverpool; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

ThePlaceToBe is seeking a Head of Paid Media in Liverpool City Centre, offering a hybrid arrangement (3 days per week) and a salary of £55,000–£65,000 per year.

You will lead a growing Paid Media team, shaping activation strategies across Google Ads, Meta, TikTok and more, while managing substantial monthly spends and collaborating with clients and the creative team to drive campaign performance and growth.

Qualifications

• Experience leading Paid Media teams.
• Strong background in Paid Search and Paid Social.
• Proficient with Google Ads, Meta, TikTok and Snapchat.
• Experience managing large digital spends.
• Willing to commute to Liverpool City Centre.

Responsibilities

• Plan Paid Media strategy across Google Ads, Bing Ads, Meta, TikTok etc.
• Manage digital marketing spends into the thousands per month.
• Liaise with clients regularly to update on campaign performance.
• Present ideas to Senior Leadership to grow the department.
• Take part in recruitment and team development.
• Directly manage a small team of executives and managers.
• Collaborate with creative to align visuals with strategy and activation.

Skills

Team leadership

Strategic planning

Client communication

Numerical analysis

Recruitment & coaching

Tools

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Google Analytics

Job description

ThePlaceToBe is seeking a Head of Paid Media in Liverpool City Centre, offering a hybrid arrangement (3 days per week) and a salary of £55,000–£65,000 per year.

You will lead a growing Paid Media team, shaping activation strategies across Google Ads, Meta, TikTok and more, while managing substantial monthly spends and collaborating with clients and the creative team to drive campaign performance and growth.