In-House Paid Media Manager - Lead Growth & Testing

Forward Role; Prestwich; On-site; GBP 40,000 - 45,000; Full time

Job summary

Forward Role are supporting a client, an established UK home improvement specialist, in recruiting a Paid Media Manager for Prestwich, Greater Manchester. This full-time, office-based role offers £40,000–£45,000 and a chance to shape the in-house paid media function from day one.

You’ll lead paid search and paid social campaigns across Google, Microsoft, Meta and TikTok, optimise for lead quality and cost per sale, and work closely with sales to maximise conversions.

Qualifications

• Hands-on paid media management in a high-growth environment.
• Experience with multi-channel campaigns and attribution.
• Ability to own campaigns from setup to reporting.

Responsibilities

• Activate, optimise and strategise lead generation campaigns across Google, Microsoft, Meta and TikTok.
• Test emerging channels and formats with backing to try new things.
• Own conversion tracking and link ad spend to appointments and revenue.
• Take over existing activity and set up in-house processes and dashboards.
• Advise on budget, forecasting and integration with other channels.
• Collaborate with web and sales to improve landing pages and lead conversion.

Skills

Paid search & paid social

Lead generation

Budget management

Campaign optimisation

Analytical mindset

Tools

Google Ads

Meta Ads

Microsoft Ads

TikTok Ads

GA4

Google Tag Manager

Job description

Forward Role are supporting a client, an established UK home improvement specialist, in recruiting a Paid Media Manager for Prestwich, Greater Manchester. This full-time, office-based role offers £40,000–£45,000 and a chance to shape the in-house paid media function from day one.

You’ll lead paid search and paid social campaigns across Google, Microsoft, Meta and TikTok, optimise for lead quality and cost per sale, and work closely with sales to maximise conversions.