Head of Paid Media

ThePlaceToBe; Liverpool; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

ThePlaceToBe is seeking a Head of Paid Media in Liverpool City Centre, offering a hybrid arrangement (3 days per week) and a salary of £55,000–£65,000 per year.

You will lead a growing Paid Media team, shaping activation strategies across Google Ads, Meta, TikTok and more, while managing substantial monthly spends and collaborating with clients and the creative team to drive campaign performance and growth.

Qualifications

• Experience leading Paid Media teams.
• Strong background in Paid Search and Paid Social.
• Proficient with Google Ads, Meta, TikTok and Snapchat.
• Experience managing large digital spends.
• Willing to commute to Liverpool City Centre.

Responsibilities

• Plan Paid Media strategy across Google Ads, Bing Ads, Meta, TikTok etc.
• Manage digital marketing spends into the thousands per month.
• Liaise with clients regularly to update on campaign performance.
• Present ideas to Senior Leadership to grow the department.
• Take part in recruitment and team development.
• Directly manage a small team of executives and managers.
• Collaborate with creative to align visuals with strategy and activation.

Skills

Team leadership

Strategic planning

Client communication

Numerical analysis

Recruitment & coaching

Tools

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Google Analytics

Job description

Head of Paid Media

£55k - £65k

Liverpool City Centre – 3 days a week - Hybrid

ThePlaceToBe are excited to be working closely with a digital agency that specialise within the world of Digital Marketing. These guys offer services such as Web/UX, PPC, Paid Social, Display, SEO, Content and PR. This agency work with wide range of exciting household named brands.

About the role...

As a Head of Paid Media, you’ll join a growing Paid Media department and assist with the activation and strategic planning of Paid Media campaigns for a selection of the agency’s key clients and looking after a team of specialists

What you’ll be doing day to day...

• Plan strategy of Paid Media across GoogleAds, BingAds, Meta, TikTok etc across a selection of agency’s flagship clients
• Manage digital marketing spends into the thousands per month
• Liaise with clients regularly to ensure that are update on campaign performance
• Present ideas to Senior Leadership to ensure the department is being grown and developed
• Take part in recruitment and team development
• Directly manage a small team of executives and managers
• Work with the creative departments and ensure visuals align against strategy and activation

About you...

To be considered for this Head of Paid Media role you must have a passion for all things Biddable Media

• Previous experience within a Paid Media focused role, with a strong background specifically within Paid Search and Paid Social
• Strong experience using tools such as, GoogleAds, Meta, TikTok, Snapchat and many more
• Have strong numerical skillset with working experience of MS Excel and Google Analytics
• Ability to manage a team, delegate tasks and conduct performance reviews
• Be confident enough to speak to clients regularly and take lead upon meetings
• Digital Marketing Agency experience (not essential)
• Be able to manage large digital spends
• Understanding of the wider Paid Media sphere (Paid Social, Display and Affiliates)
• You must be able to commute to Liverpool City Centre