Lead Marketing Analytics & Data Strategy

London Business School; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Generous annual leave 27 days

USS pension

Free onsite gym and swimming pool

Professional development

Enhanced cycle to work scheme

Wellbeing offering

Hybrid working

Job summary

London Business School is seeking a Head of Marketing Analytics & Data to lead how data and insight shape marketing strategy and investment decisions. You will build a high-performing team across MMM, attribution, experiment design, forecasting, and performance measurement to deliver commercial impact.

The role requires 10+ years in marketing analytics, strong stakeholder management, and a track record of ROI-focused measurement.

Qualifications

• At least 10 years’ experience in marketing analytics, with a strong track record in ROI-focused measurement, MMM, attribution modeling, and experimental design.
• Proficient in analytics tools and platforms (e.g., Google Analytics 4, SQL, R/Python, CRM and email platforms (Salesforce preferred), Power BI/Datorama).
• Ability to drive the data roadmap with our media agency and other partners.
• Excellent stakeholder management and storytelling skills to communicate complex insights clearly and simply.
• Deep understanding of digital and offline marketing channels and their interplay in complex customer journeys.
• Strong leadership and team development skills.
• Confident oral and written communicator.

Responsibilities

• Well defined, clearly communicated and executed strategies and/or plans for areas of work
• Smooth operation of reporting cycle in own area producing highly- accurate data which informs decision making.
• Key Performance Indicators developed for area of work.
• Trusted adviser relationships developed with key stakeholders.
• Excellent stakeholder feedback.
• Development of high-quality policies and processes.
• Contribution to cross-School initiatives.
• Projects delivered on time, on budget and to quality standards.
• Accurate budgets developed, no overspend and value for money demonstrated.
• High-quality work delivered by contractors and agencies.

Skills

ROI measurement

MMM

Attribution

Experimental design

GA4

SQL

R/Python

CRM

Salesforce

Power BI

Datorama

Tools

Google Analytics 4

SQL

R/Python

CRM

Salesforce

Power BI

Datorama

Job description

London Business School is seeking a Head of Marketing Analytics & Data to lead how data and insight shape marketing strategy and investment decisions. You will build a high-performing team across MMM, attribution, experiment design, forecasting, and performance measurement to deliver commercial impact.

The role requires 10+ years in marketing analytics, strong stakeholder management, and a track record of ROI-focused measurement.