Head of Marketing Analytics & Data

London Business School; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Generous annual leave 27 days

USS pension

Free onsite gym and swimming pool

Professional development

Enhanced cycle to work scheme

Wellbeing offering

Hybrid working

Job summary

London Business School is seeking a Head of Marketing Analytics & Data to lead how data and insight shape marketing strategy and investment decisions. You will build a high-performing team across MMM, attribution, experiment design, forecasting, and performance measurement to deliver commercial impact.

The role requires 10+ years in marketing analytics, strong stakeholder management, and a track record of ROI-focused measurement.

Qualifications

• At least 10 years’ experience in marketing analytics, with a strong track record in ROI-focused measurement, MMM, attribution modeling, and experimental design.
• Proficient in analytics tools and platforms (e.g., Google Analytics 4, SQL, R/Python, CRM and email platforms (Salesforce preferred), Power BI/Datorama).
• Ability to drive the data roadmap with our media agency and other partners.
• Excellent stakeholder management and storytelling skills to communicate complex insights clearly and simply.
• Deep understanding of digital and offline marketing channels and their interplay in complex customer journeys.
• Strong leadership and team development skills.
• Confident oral and written communicator.

Responsibilities

• Well defined, clearly communicated and executed strategies and/or plans for areas of work
• Smooth operation of reporting cycle in own area producing highly- accurate data which informs decision making.
• Key Performance Indicators developed for area of work.
• Trusted adviser relationships developed with key stakeholders.
• Excellent stakeholder feedback.
• Development of high-quality policies and processes.
• Contribution to cross-School initiatives.
• Projects delivered on time, on budget and to quality standards.
• Accurate budgets developed, no overspend and value for money demonstrated.
• High-quality work delivered by contractors and agencies.

Skills

ROI measurement

MMM

Attribution

Experimental design

GA4

SQL

R/Python

CRM

Salesforce

Power BI

Datorama

Tools

Google Analytics 4

SQL

R/Python

CRM

Salesforce

Power BI

Datorama

Job description

Are you ready to take the lead in shaping how data drives world-class marketing at London Business School?

The Role

As Head of Marketing Analytics & Data, you will lead how data and insight shape marketing strategy and investment decisions. You’ll drive analytics through advanced modelling, experimentation, and customer insight to improve effectiveness and deliver commercial impact.

You will build and lead a high-performing team across marketing mix modelling, attribution, incrementality testing, predictive modelling, forecasting, and performance measurement. Working with senior stakeholders and partners, you’ll embed a more data-driven, experimental, and performance-focused culture.

This is a senior, high-visibility role requiring resilience in a fast-paced environment. You’ll need to simplify complex analysis, influence stakeholders, and lead through change.

You will also help evolve marketing analytics at LBS, exploring AI and machine learning to keep pace with technology and customer behaviour.

Main Responsibilities

• Well defined, clearly communicated and executed strategies and/or plans for areas of work
• Smooth operation of reporting cycle in own area producing highly- accurate data which informs decision making.
• Key Performance Indicators developed for area of work.
• Trusted adviser relationships developed with key stakeholders.
• Excellent stakeholder feedback.
• Development of high-quality policies and processes.
• Contribution to cross-School initiatives.
• Projects delivered on time, on budget and to quality standards.
• Accurate budgets developed, no overspend and value for money demonstrated.
• High-quality work delivered by contractors and agencies.

Who We Are Looking For

• At least 10 years’ experience in marketing analytics, with a strong track record in ROI-focused measurement, MMM, attribution modeling, and experimental design.
• Proficient in analytics tools and platforms (e.g., Google Analytics 4, SQL, R/Python, CRM and email platforms (Salesforce preferred), Power BI/Datorama).
• Ability to drive the data roadmap with our media agency and other partners.
• Excellent stakeholder management and storytelling skills to communicate complex insights clearly and simply.
• Deep understanding of digital and offline marketing channels and their interplay in complex customer journeys.
• Strong leadership and team development skills.
• Confident oral and written communicator.

Desirable

• Awareness of AI tools and applications relevant to digital marketing, analytics, and customer engagement.
• Familiarity with CRM and automation platforms (e.g. MS Dynamics, Salesforce).
• Understanding of international audiences and data privacy regulations (e.g. GDPR)

Benefits You Can Enjoy

• Generous annual leave of 27 days plus extra days between Christmas and New Year
• USS pension, 14.5% employer contribution (in return for employee enrolment and contribution)
• Free onsite gym and swimming pool
• Amazing range of professional development to support your career path
• Enhanced cycle to work scheme
• Wellbeing offering to support your physical, mental and financial health

At London Business School, we support Smart Working - a hybrid approach designed to help you achieve a healthy work-life balance while delivering the best outcomes for your role and the needs of our customers. All roles require a minimum of two days on campus each week to foster a vibrant, collaborative community.

For this role specifically, you will be expected to be on campus 2 days per week.

We operate with ‘core hours’ – 10:00-15:00 – to maximise opportunities for connection and collaboration across teams during the working day. Outside of these hours, you may still be required for meetings or collaboration based on your role and customer needs. Additionally, we offer Protected Time - a flexible, one-hour slot, within the working week dedicated to your learning and development, wellbeing, or focused, quiet work

Why London Business School?

London Business School; a global and vibrant business community based in three of the world’s most dynamic cities, London, Dubai and Riyadh. It’s where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location.

Our commitment to driving inclusion and belonging

We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard.

Candidates needing sponsorship should assess their eligibility for a Certificate of Sponsorship by evaluating their circumstances against the relevant criteria before applying.

Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested in any roles.

View Job Description

View London Business School Benefits

Competitive Salary dependent upon experience

Closing date: 8th October 2026