Brand Insight Lead — Hybrid, Data-Driven Strategy

Vanguard; Greater London; Hybride; GBP 60 000 - 90 000; Plein temps

Résumé du poste

Vanguard is seeking an experienced client and brand insight lead to independently manage research programmes that deepen audience understanding and inform strategic decisions. You will translate data and performance metrics into practical recommendations and action plans.

In this hybrid London-based role you will lead brand tracking, integrate insights across client, market and business evidence, influence stakeholders and oversee external agencies to ensure high-quality outputs.

Qualifications

• Strong experience in client insight, market research, brand measurement or related disciplines.
• Proven ability to lead qualitative, quantitative and mixed-method research projects independently.
• Strong analytical skills, including performance measurement, trend identification and interpretation.
• Ability to translate complex evidence into clear, practical and commercially relevant recommendations.
• Strong stakeholder management, agency management and project management skills.
• Experience in financial services, regulated environments and/or European markets is desirable.
• Comfortable using AI-enabled tools to improve research, analysis and productivity.

Responsabilités

• Independently design and deliver moderately complex client, brand and strategic research projects, from defining the business question through to recommendations and action.
• Lead brand tracking and related research programmes, ensuring robust methodologies, consistent reporting and clear understanding of the drivers of awareness, consideration, trust and advocacy. Manage stakeholder engagement, results presentations and action tracking.
• Define appropriate success measures, maintain dashboards and reporting frameworks, identify material changes in performance and provide clear recommendations based on findings.
• Combine brand, client, market and business evidence to identify opportunities and risks, translating complex information into concise, decision-ready recommendations.
• Build strong partnerships within and beyond Marketing, using insight and expertise to influence decision-making and challenge assumptions constructively.
• Balance competing priorities with limited supervision, anticipating risks and implementing appropriate mitigations to ensure successful delivery.
• Brief and oversee external agencies, providing constructive challenge and ensuring high-quality, timely and commercially relevant outputs.
• Drive improvements to research, measurement, reporting and knowledge-sharing processes, while supporting colleagues in the effective use of insight.

Connaissances

Client insight

Brand measurement

Market research

Stakeholder management

Agency management

Project management

AI tools

Description du poste

Vanguard is seeking an experienced client and brand insight lead to independently manage research programmes that deepen audience understanding and inform strategic decisions. You will translate data and performance metrics into practical recommendations and action plans.

In this hybrid London-based role you will lead brand tracking, integrate insights across client, market and business evidence, influence stakeholders and oversee external agencies to ensure high-quality outputs.