Senior Insights & Brand Strategy Partner (Hybrid)

Harnham; Greater London; Hybrid; GBP 77,000 - 94,000; Full time

Benefits offered by this job

Private medical insurance

Enhanced pension contribution

Flexible hybrid working

Wellbeing and lifestyle benefits

Career development opportunities

Job summary

Harnham in London is seeking a Lead Insights Business Partner to act as the strategic insights lead for Brand and Communications, shaping customer understanding to influence decisions.

You will partner with senior leaders to develop insight-led brand strategies, lead brand tracking, and deliver recommendations from qualitative and quantitative research, while driving marketing measurement and sustaining a customer-first culture.

Qualifications

• Strong commercial experience using consumer insights to inform brand strategy and business decisions.
• Expertise in brand tracking, campaign measurement, and marketing effectiveness.
• Proven leadership experience within insight, research, analytics, or strategy functions.

Responsibilities

• Partner with senior stakeholders to develop insight-led brand and communications strategies.
• Translate business challenges into actionable insight programmes.
• Lead the development of brand tracking and campaign effectiveness frameworks.
• Deliver clear recommendations through qualitative, quantitative, and behavioural research.
• Drive marketing measurement and test-and-learn initiatives.
• Synthesize data sources into compelling commercial narratives.
• Collaborate with marketing, analytics, finance, and agency partners.
• Present findings and recommendations to senior leadership teams.
• Lead and develop a high-performing insights team.
• Champion customer-first thinking across the organisation.

Skills

Brand tracking

Campaign measurement

Marketing effectiveness

Stakeholder management

Leadership

Cross-functional collaboration

Presentation skills

Insight translation

Multi-channel marketing understanding

Industry knowledge (consumer/reg)

Job description

Harnham in London is seeking a Lead Insights Business Partner to act as the strategic insights lead for Brand and Communications, shaping customer understanding to influence decisions.

You will partner with senior leaders to develop insight-led brand strategies, lead brand tracking, and deliver recommendations from qualitative and quantitative research, while driving marketing measurement and sustaining a customer-first culture.