Lead Generator

APPRENTIFY GROUP; City of Westminster; On-site; GBP 25,000 - 31,000; Full time

Job summary

APPRENTIFY GROUP in Chester is seeking a proactive Lead Generator to join our high-performing sales team in the business finance sector. You will engage with prospective customers, generate qualified opportunities, and set appointments to support the wider sales function.

The role offers a £28,000 base salary with uncapped commission, structured development, clear progression into senior roles within 12–18 months, and regular incentives.

Qualifications

• Ability to work independently and take initiative.
• Strong self-motivation with a desire to achieve and exceed targets.
• Excellent communication and relationship-building skills.
• Strong negotiation and influencing abilities.
• Organised with good attention to detail.
• Resilient and determined mindset.
• Ability to thrive in a fast-paced sales environment.
• Previous sales, lead generation, telesales, business development, or customer-facing experience would be advantageous.

Responsibilities

• Develop new business relationships with prospective customers through proactive outreach.
• Generate qualified sales opportunities and arrange appointments for the wider sales team.
• Build a strong understanding of customer requirements to deliver a consultative and customer-focused approach.
• Achieve activity, productivity, and sales KPIs.
• Maintain accurate records and update CRM systems with relevant customer information.
• Work collaboratively with sales managers and support teams to maximise business opportunities.
• Ensure all regulatory, compliance, and legislative requirements are adhered to.
• Maintain a professional, positive, and proactive approach within a target-driven environment.
• Support the wider sales team and undertake additional reasonable duties as required.

Skills

Independent work

Self-motivation

Communication

Negotiation

Organization

Resilience

Fast-paced sales

Sales/lead gen exp

Job description

Location: Chester, Cheshire

Salary: £28,000 basic salary + uncapped commission

About the Role

We are seeking a motivated and ambitious Lead Generator to join a high-performing sales team within the business finance sector. This role is ideal for someone who enjoys building relationships, identifying opportunities, and contributing to business growth in a fast-paced environment.

As a Lead Generator, you will be responsible for engaging with prospective customers, generating qualified opportunities, and supporting the wider sales function by creating appointments and gathering relevant customer information. This position offers excellent progression opportunities and structured development for individuals looking to build a successful sales career.

Key Responsibilities

• Develop new business relationships with prospective customers through proactive outreach.
• Generate qualified sales opportunities and arrange appointments for the wider sales team.
• Build a strong understanding of customer requirements to deliver a consultative and customer-focused approach.
• Achieve activity, productivity, and sales KPIs.
• Maintain accurate records and update CRM systems with relevant customer information.
• Work collaboratively with sales managers and support teams to maximise business opportunities.
• Ensure all regulatory, compliance, and legislative requirements are adhered to.
• Maintain a professional, positive, and proactive approach within a target-driven environment.
• Support the wider sales team and undertake additional reasonable duties as required.

Skills & Experience

• Ability to work independently and take initiative.
• Strong self-motivation with a desire to achieve and exceed targets.
• Excellent communication and relationship-building skills.
• Strong negotiation and influencing abilities.
• Organised with good attention to detail.
• Resilient and determined mindset.
• Ability to thrive in a fast-paced sales environment.
• Previous sales, lead generation, telesales, business development, or customer-facing experience would be advantageous.

What’s on Offer

• £28,000 basic salary plus uncapped commission.
• Monthly sales incentives with the opportunity to earn additional rewards.
• Structured sales training and ongoing professional development.
• Clear progression opportunities into senior positions within 12–18 months.
• Regular company events and incentive experiences.
• Access to wellbeing support programmes.
• Supportive, collaborative, and ambitious team culture.

Ideal Candidate

You will be an enthusiastic and driven individual who enjoys speaking with customers, creating opportunities, and working towards goals. You will be resilient, commercially minded, and eager to develop a long-term career within sales and business finance.

We believe that diversity makes us stronger and more innovative. We warmly welcome applications from individuals of all backgrounds, experiences, and perspectives.