Lead Generation Specialist

Hunter James Recruitment Ltd; Shrewsbury; On-site; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Company events

Company pension

On-site parking

Job summary

Hunter James Recruitment Ltd is seeking an energetic Lead Generation Specialist to drive a robust pipeline of B2B opportunities. You will initiate contact through telemarketing, qualify prospects, and nurture relationships to support sales growth.

You will engage with potential clients in English and Spanish, collaborate with the sales team, and maintain accurate records in our CRM to help improve lead quality and achieve team targets.

Qualifications

• Proven experience in B2B sales or telemarketing roles.
• Familiarity with CRM software such as Salesforce.
• Ability to articulate value propositions clearly over phone and email.
• Knowledge of sales processes and lead qualification techniques.

Responsibilities

• Conduct outbound telemarketing campaigns to generate new business leads and set appointments for the sales team.
• Engage with prospective clients via phone, emails, and social media in English and Spanish.
• Qualify inbound inquiries by assessing client needs and matching them with our solutions.
• Maintain accurate lead interactions in CRM systems such as Salesforce or equivalent.
• Collaborate with the sales team to develop outreach strategies and improve lead quality.
• Follow up with prospects to nurture relationships and move leads through the funnel.
• Track and report lead generation metrics to optimize outreach and meet team goals.

Skills

B2B sales

Telemarketing

CRM usage

Spanish language

English language

Tools

Salesforce

Job description

Job Summary

We are seeking an energetic and proactive Lead Generation Specialist to join our dynamic sales team. In this role, you will be the driving force behind building a robust pipeline of qualified business-to-business (B2B) leads. Your primary focus will be on identifying potential clients, initiating contact through telemarketing efforts, and nurturing relationships to support our sales growth. This offers an exciting opportunity to develop your skills in sales, communication, and CRM tools while making a tangible impact on our company's expansion.

Responsibilities

• Conduct outbound telemarketing campaigns to generate new business leads and set appointments for the sales team
• Engage with prospective clients via phone calls, emails, and social media platforms in both English and Spanish
• Qualify inbound inquiries by assessing client needs and matching them with our solutions
• Maintain accurate records of all lead interactions within CRM software such as Salesforce or similar platforms
• Collaborate with the sales team to develop targeted outreach strategies and improve lead quality
• Follow up consistently with prospects to nurture relationships and move leads through the sales funnel
• Track and report on lead generation metrics to optimize outreach efforts and achieve team goals

Experience

• Proven experience in B2B sales or telemarketing roles, preferably within a fast-paced environment
• Familiarity with CRM software such as Salesforce or equivalent tools for managing contacts and tracking interactions
• Ability to articulate value propositions clearly and persuasively over the phone and via email
• Demonstrated success in generating leads, qualifying prospects, and supporting sales pipelines
• Knowledge of sales processes, lead qualification techniques, and customer relationship management best practices

Benefits:

• Company events
• Company pension
• On-site parking

Work Location: In person