Lead Generation Executive - IT Managed Services

Probrand; Birmingham; On-site; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Holiday allowance

Leave buy/sell

Life Insurance

Private Medical Insurance

Employee assistance

Job summary

Probrand, an established IT Managed Services and Solutions provider based in Birmingham, is seeking a Lead Generation Executive to drive awareness and qualified opportunities across its Managed IT Services portfolio. You’ll work with Marketing and Sales to identify prospects, conduct outreach, and generate discovery meetings for the Managed Services team.

This development role offers a career pathway into Business Development or Specialist Service Sales for high performers, with a busy,

Qualifications

• 5+ years in lead generation, telesales or inside sales within IT or B2B.
• Excellent verbal and written communication skills.
• Comfortable speaking with senior stakeholders and technical buyers.
• Organised, proactive and disciplined in managing pipelines and follow-ups.
• Motivated by achieving targets and generating tangible results.

Responsibilities

• Conduct outbound calls, emails and LinkedIn outreach to promote Probrand’s Managed IT Services portfolio.
• Follow up on marketing-qualified leads, vendor campaigns, events and platform-generated opportunities.
• Qualify leads using structured frameworks to understand pain points, priorities and timing.
• Book discovery meetings and service consultations for Managed Services sales specialists.
• Identify dormant or low-spend accounts suitable for managed service conversations.
• Support marketing initiatives by representing Managed Services at exhibitions, webinars and customer events.
• Maintain CRM accuracy, ensuring all call notes, actions and opportunities are recorded and followed up.
• Report on daily activity, pipeline creation and campaign performance.

Skills

Lead generation

Telesales

Inside sales

Communication skills

Stakeholder engagement

Pipeline management

Job description

We now have a fantastic opportunity for a motivated individual to join us as a Lead Generation Executive in IT Managed Services (office-based in Birmingham).

We’re an established IT Managed Services and Solutions provider, helping organisations across the UK to modernise, secure and simplify the way they manage technology. From day-to-day IT support and infrastructure management to cloud migration, cybersecurity and connectivity solutions, we deliver services that keep our customers’ operations running smoothly and securely.

At Probrand, you’ll be part of a collaborative, forward-thinking culture where ideas are valued, contributions are recognised and career growth is real. If you’re excited by the idea of working in a people-focused, technology-driven business where no two days are the same, we’d love to hear from you.

Role Overview

The Lead Generation Executive plays a key role in driving awareness, engagement and qualified opportunities across our Managed IT Services portfolio - including support, cloud, networking and cybersecurity solutions.

You’ll work closely with the Digital Experience and Sales teams to identify prospects, conduct outreach, qualify leads and generate meetings for the Managed Services team. The role blends outbound activity, campaign follow-up and relationship-building to open doors and create commercial opportunities.

This is a development role, offering a career pathway into Business Development, Account Management, or Specialist Service Sales for high performers.

Key Responsibilities

Lead Generation & Client Outreach

• Conduct outbound calls, emails and LinkedIn outreach to promote Probrand’s Managed IT Services portfolio.
• Follow up on marketing-qualified leads, vendor campaigns, events and platform-generated opportunities.
• Qualify leads using structured frameworks to understand customer pain points, priorities and timing.
• Book discovery meetings and service consultations for the Managed Services sales specialists.
• Work with the Services Sales Manager to identify dormant or low-spend accounts suitable for a managed service conversation.
• Support marketing initiatives by representing Managed Services at exhibitions, webinars and customer events.

Campaign Management & Reporting

• Work alongside marketing to execute targeted outreach aligned to sector-specific campaigns (predominately Private sector).
• Maintain CRM accuracy, ensuring all call notes, actions and opportunities are recorded and followed up.
• Report on daily activity, pipeline creation and campaign performance.

Customer Engagement & Collaboration

• Develop a sound understanding of our Managed IT Services - including support, backup, cloud, network management and cybersecurity offerings.
• Confidently communicate the commercial and operational benefits of outsourcing IT services.
• Collaborate with account managers and service delivery teams to ensure a consistent, customer-centric experience.
• Share market feedback and prospect insights to help refine messaging and service positioning.

Core Competencies

• Proven experience in lead generation, telesales, or inside sales within an IT or B2B environment.
• Strong communication skills - both verbal and written.
• Confident speaking to senior stakeholders and technical buyers.
• Organised, proactive and disciplined in managing pipelines and follow-ups.
• Motivated by achieving targets and generating tangible results.
• Team player with a positive, customer-centric attitude.

Benefits

• 31 days’ holiday including bank holidays
• Option to buy and sell annual leave
• Life Insurance
• Private Medical Insurance
• Free and confidential access to our Employee Assistance Programme - 24/7 health, financial and wellbeing support
• Tailored benefits platform - includes discounts on retail, travel, gym and leisure
• YuLife wellbeing app with 24/7 access to a virtual GP service, free will writing service and second medical opinion scheme
• Cycle to work salary sacrifice scheme
• Electric car salary sacrifice scheme
• Paid Volunteer Leave
• Training and professional development opportunities
• City centre office - including onsite café and free access to gym, shower facilities, and secure bike lockers.

Probrand is an equal opportunities employer. We value diversity and are strongly committed to providing equal employment opportunities for all. If you require any adjustments to support your application, please let us know.

This role may also be referred to as Telemarketing, Telesales, Business Development Executive, Appointment Generator, Inside Sales Representative or Inside Sales Associate.