Lead Generation Executive - IT Managed Services

Probrand Limited; Birmingham; Hybrid; GBP 25,000 - 32,000; Full time

Benefits offered by this job

31 days holiday

Private Medical Insurance

Life Insurance

Employee Assistance Programme

Discount platform

Cycle to work

Electric car salary sacrifice

Volunteer leave

Training & development

Onsite office facilities

Job summary

Probrand Limited, based in Birmingham, seeks a Lead Generation Executive for IT Managed Services. You will identify prospects, conduct outreach, qualify leads and generate meetings for the Managed Services team.

The role blends outbound activity with campaign follow-up and relationship-building to open doors and create commercial opportunities, with a clear path into Business Development or Account Management for top performers.

Qualifications

• Experience in lead generation or inside sales within IT or B2B.
• Strong verbal and written communication skills.
• Confident with senior stakeholders and technical buyers.
• Organised, proactive and disciplined in pipeline follow-ups.
• Motivated by targets and generating tangible results.

Responsibilities

• Conduct outbound calls, emails and LinkedIn outreach for Probrand’s Managed IT Services.
• Follow up on marketing-qualified leads and vendor campaigns.
• Qualify leads using structured frameworks and book discovery meetings.
• Collaborate with Sales to identify dormant or low-spend accounts.
• Represent Managed Services at events and webinars; support campaigns.
• Maintain CRM accuracy and report on pipeline and activity.

Skills

Lead generation

Telesales

Inside sales

Communication skills

Stakeholder engagement

Pipeline management

Team player

Job description

We now have a fantastic opportunity for a motivated individualto join us as a Lead Generation Executivein IT Managed Services (office-based in Birmingham).

We’rean established IT Managed Services and Solutions provider, helping organisations across the UK to modernise, secureand simplify the way they manage technology. From day-to-day IT support and infrastructure management to cloud migration, cybersecurityand connectivity solutions,we deliver services that keep our customers’ operations running smoothly and securely.

At Probrand,you’llbe part of a collaborative, forward-thinking culture where ideas are valued, contributions are recognised and career growth is real. Ifyou’reexcited by the idea of working in a people-focused, technology-driven business where no two days are the same,we’dlove to hear from you.

Role Overview

The Lead Generation Executiveplays a key role in driving awareness, engagementand qualified opportunities across our Managed IT Services portfolio – including support, cloud, networkingand cybersecurity solutions.

You’llwork closely with the Digital Experience and Sales teams toidentifyprospects, conduct outreach, qualify leadsand generate meetings for the Managed Services team. The role blends outbound activity, campaign follow-upand relationship-building to open doors and create commercial opportunities.

This is a development role, offering a career pathway into Business Development, Account Management, or Specialist Service Sales for high performers.

Key Responsibilities

Lead Generation & Client Outreach

• Conduct outbound calls, emailsand LinkedIn outreach to promoteProbrand’sManaged IT Services portfolio.

• Follow up on marketing-qualified leads, vendor campaigns, events and platform-generated opportunities.

• Qualify leads using structured frameworks to understand customer pain points, prioritiesand timing.

• Book discovery meetings and service consultations for the Managed Services sales specialists.

• Work with theServices Sales Managertoidentifydormant or low-spend accounts suitable for a managed service conversation.

• Support marketing initiatives byrepresentingManaged Services at exhibitions, webinarsand customer events.

Campaign Management & Reporting

• Work alongside marketing to execute targeted outreach aligned to sector-specific campaigns (predominatelyPrivate sector).

• Maintain CRM accuracy, ensuring all call notes, actionsand opportunities are recorded and followed up.

• Report on daily activity, pipeline creationand campaign performance.

Customer Engagement & Collaboration

• Develop a sound understanding of our Managed IT Services – including support, backup, cloud, network managementand cybersecurity offerings.

• Confidently communicate the commercial and operational benefits of outsourcing IT services.

• Collaborate with account managers and service delivery teams to ensure a consistent, customer‑centric experience.

• Share market feedback and prospect insights to help refine messaging and service positioning.

Core Competencies

• Proven experience in lead generation, telesales, or inside sales within an IT or B2B environment.

• Strong communicationskills – both verbal and written.

• Confident speaking to senior stakeholders and technical buyers.

• Organised, proactiveand disciplined in managing pipelines and follow-ups.

• Motivated by achieving targets and generating tangible results.

• Team player with a positive, customer‑centric attitude.

Benefits

• 31 days’ holiday including bank holidays

• Optionto buy and sell annual leave

• Life Insurance

• Private Medical Insurance

• Free and confidential access to our Employee Assistance Programme – 24/7 health, financial and wellbeing support

• Tailored benefits platform – includes discounts on retail, travel,gymand leisure

• YuLifewellbeing app with 24/7 access to a virtual GP service, free will writing service and second medical opinion scheme

• Cycle to work salary sacrifice scheme

• Electric car salary sacrifice scheme

• Paid Volunteer Leave

• Training and professional development opportunities

• City centre office – including onsite café and free access to gym, shower facilities, and secure bikelockers.

Probrand is an equal opportunities employer.We value diversity and are strongly committed toproviding equal employment opportunities for all. If you require any adjustments to support your application, please let us know.

This role may also be referred to as Telemarketing, Telesales, Business Development Executive, Appointment Generator, Inside Sales Representative or Inside Sales Associate.