Lead Generation Executive

-; City of Edinburgh; On-site; GBP 25,000 - 45,000; Full time

Job summary

An established industry player is seeking a Lead Generation Executive to drive customer engagement and support sales strategies. In this remote role, you will leverage tools like HubSpot and LinkedIn to identify and qualify potential leads, ensuring a steady flow of Marketing Qualified Leads (MQLs). Collaborating closely with the Marketing and Sales teams, your contributions will be vital in refining outreach strategies and enhancing the sales pipeline. This position offers the chance to work flexibly while being part of a dynamic team committed to growth and innovation in the B2B technology space.

Benefits

Competitive salary

Performance-based incentives

Remote working flexibility

Opportunities for professional development

Collaborative company culture

Qualifications

• 1-3 years of experience in lead generation, preferably in B2B SaaS.
• Proven ability to engage prospects through various outreach methods.

Responsibilities

• Identify and qualify potential clients using various tools.
• Maintain accurate records of outreach activities in HubSpot CRM.

Skills

Lead Generation

CRM Tools

Outbound Outreach

Communication Skills

Research Skills

Organizational Skills

Industry Knowledge (ITSM, SaaS)

Tools

HubSpot

LinkedIn

Job description

Job Summary:

As a Lead Generation Executive, you will be responsible for identifying, contacting, and qualifying potential customers. Leveraging tools like HubSpot, website analytics, and third-party platforms, you will ensure a consistent flow of MQLs by optimizing content, running targeted outreach, and refining lead-nurturing workflows.

You'll work closely with the Marketing and Sales teams to align on strategies, messaging, and goals. Your efforts will play a critical role in ensuring our sales pipeline remains robust and aligned with our Ideal Customer Profile (ICP).

This is a remote role, offering the flexibility to work from anywhere while contributing to a highly collaborative and results-driven environment.

Job Description:
Role: Lead Generation Executive
Reports To: Head of Marketing
Location: Remote (UK-based preferred)

About Alemba

Alemba is a B2B IT software company with a global presence and a team of 50 talented individuals. We develop Alemba Service Manager, a powerful, ITIL-aligned ITSM solution and sell to a wide range of public and private sectors including healthcare, local government, utilities, and financial services. With a commitment to innovation and excellence, we empower businesses worldwide to streamline their service management processes and enhance service delivery. We are part of the Volaris Group, a collection of vertical market technology companies. With ambitious growth goals for 2025, including driving 10% organic growth, we are building a proactive sales function to complement our existing marketing efforts and inbound sales strategies.

Key Responsibilities:
Prospecting & Lead Generation:

• Identify and research potential clients within our Ideal Customer Profile (ICP) using tools such as LinkedIn and third-party data sources.
• Conduct outbound outreach (email, LinkedIn, phone) to initiate conversations with decision-makers and influencers.

Lead Qualification:

• Qualify Marketing Qualified Leads (MQLs) from marketing campaigns, website interactions, and visitor tracking data.
• Evaluate lead readiness through discovery calls and ensure alignment with our sales criteria.

Collaboration with Marketing & Sales Teams:

• Work closely with the Marketing team to align on messaging, campaigns, and lead-nurturing strategies.
• Partner with the Head of Marketing and Sales team to refine outreach cadences and maintain seamless SQL handoffs to the sales team.

Data Management & Reporting:

• Maintain accurate and up-to-date records of outreach activities and lead status in HubSpot CRM.
• Provide feedback on lead quality, campaign performance, and market insights to help refine strategies.

Market Awareness:

• Stay informed about industry trends, competitor activities, and customer pain points to enhance outreach effectiveness.
• Contribute to refining the ICP as new insights emerge.

What We're Looking For:
Experience & Skills

• 1-3 years of experience in a similar role, preferably in B2B SaaS, tech, or IT-related industries.
• Proven ability to engage prospects through email, LinkedIn, and phone outreach.
• Familiarity with CRM tools (HubSpot preferred) and lead generation platforms.

Soft Skills

• Excellent written and verbal communication skills.
• Highly organized and self-motivated, with a strong ability to work independently in a remote environment.
• Persistent, resilient, and eager to learn new tools and techniques.

Knowledge & Interest

• Understanding of ITSM, SaaS, or B2B technology markets is a plus.
• Interest in contributing to the growth of a small but ambitious organization.

What We Offer:

• Competitive salary and performance-based incentives.
• Remote working flexibility.
• Opportunities for professional development and growth in a global company.
• Collaborative and supportive company culture.
• The chance to play a key role in shaping our sales strategy and achieving our growth targets.

Worker Type:
Regular
Number of Openings Available:
1