Digital Marketing Manager - Travel & Leisure

Placements24; Southampton; Hybrid; GBP 27,000 - 40,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Growth opportunities

Travel industry insights

Hybrid work flexibility

Job summary

Placements24 is seeking an experienced Digital Marketing Manager for a leading online travel agency. You will drive customer acquisition, engagement and revenue via SEO, SEM, social media, content and email marketing, supported by analytics.

You will lead a team, manage budgets, and collaborate with sales and product to align marketing with business goals. Travel/leisure experience is preferred; hybrid work may be available.

Qualifications

• 6+ years of experience in digital marketing; at least 3 years in a management role
• Proven expertise across SEO, SEM, social, content, and email marketing
• Strong analytical skills; proficient with Google Analytics and Google Ads
• Experience managing significant marketing budgets and driving measurable results
• Bachelor’s degree in Marketing, Digital Media, Business Administration, or related field

Responsibilities

• Develop and implement integrated digital marketing strategies across all online platforms
• Manage and optimize paid advertising campaigns to maximize ROI
• Oversee SEO efforts to improve organic search rankings
• Develop and manage content marketing strategies (blogs, articles, social content)
• Lead email marketing campaigns with segmentation, automation and analysis
• Analyze website traffic and campaign performance using analytics tools
• Monitor market trends and competitor activities to identify opportunities
• Manage the digital marketing budget and collaborate with sales and product teams
• Lead, mentor and develop the digital marketing team

Skills

SEO

SEM

Social media marketing

Content marketing

Email marketing

Google Analytics

Google Ads

A/B testing

Conversion rate optimization

Leadership

Communication

Project management

Education

Bachelor's degree in Marketing

Bachelor's degree in Digital Media

Bachelor's degree in Business Administration

Tools

Google Analytics

Google Ads

Job description

About the Role

Our client, a leading online travel agency with a significant presence in Randburg, Gauteng, is looking for an experienced and innovative Digital Marketing Manager. This role is responsible for developing and executing comprehensive digital marketing strategies to drive customer acquisition, engagement, and revenue growth across all online channels. You will lead a team responsible for SEO, SEM, social media, content marketing, email marketing, and performance analytics. The ideal candidate possesses a deep understanding of the travel and leisure market, a proven track record in managing successful digital campaigns, and strong analytical skills. This is a key strategic role within our dynamic marketing department, contributing to our growth in the Randburg market and beyond.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across all online platforms (website, social media, search engines, email).
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI.
• Oversee SEO efforts to improve organic search rankings and drive relevant traffic.
• Develop and manage content marketing strategies, including blog posts, articles, and social media content.
• Lead email marketing campaigns, including segmentation, automation, and performance analysis.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
• Monitor market trends, competitor activities, and customer insights to identify new opportunities.
• Manage the digital marketing budget effectively.
• Collaborate with the sales and product teams to align marketing efforts with business goals.
• Lead, mentor, and develop the digital marketing team.

Requirements

• Minimum of 6 years of experience in digital marketing, with at least 3 years in a management role, preferably within the travel or leisure industry.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and other digital marketing tools.
• Experience in managing significant marketing budgets and driving measurable results.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Ability to think strategically and execute tactically.
• Experience with A/B testing and conversion rate optimization.
• Must reside in or be able to commute to Randburg, Gauteng.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunities for professional growth and skill development in a rapidly evolving industry.
• Access to travel industry insights and networking opportunities.
• A vibrant and collaborative team culture.
• Potential for hybrid work flexibility.