Digital Marketing Manager - Education Sector Focus

Placements24; Southampton; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work with occasional旅行

Professional development opportunities

Laptop and mobile phone

Job summary

Placements24 is seeking a highly motivated Digital Marketing Manager to lead education-focused campaigns in a largely remote role. You will design and execute integrated strategies across SEO, SEM, social media, content, and email to attract prospective students and raise brand awareness for educational clients.

You will manage paid campaigns, oversee content creation, analyze performance, and collaborate with creative teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial or strategic role.
• Experience in education sector campaigns preferred.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing principles.
• Proficiency with analytics tools (e.g., Google Analytics) and advertising platforms.
• Excellent communication and remote-work abilities.
• Willingness to travel to Randburg or client locations as needed.

Responsibilities

• Develop and implement integrated digital marketing strategies across channels to meet client objectives.
• Manage paid advertising campaigns (Google Ads, social media) to maximize ROI.
• Oversee social media strategy, content creation, community management, and engagement initiatives.
• Develop and execute SEO strategies to improve organic search rankings and website traffic.
• Create and manage content marketing initiatives tailored to education audiences.
• Plan and execute email marketing campaigns with segmentation and automation.
• Analyze campaign performance data, generate regular reports, and provide actionable insights.
• Stay current with digital marketing trends in the education sector.
• Collaborate with creative teams to develop marketing assets.
• Manage client relationships and provide strategic guidance.

Job description

About the Role

Our client, a prominent digital marketing agency with a growing focus on the education sector, is seeking a highly motivated and results-driven Digital Marketing Manager. This position will be responsible for developing and executing comprehensive digital marketing strategies for educational institutions and ed-tech companies. The role is primarily remote, allowing for flexibility, but may require occasional travel to Randburg, Gauteng, for client meetings and strategy sessions. The ideal candidate will have a proven track record in managing multiple digital marketing channels, including SEO, SEM, social media marketing, content marketing, and email marketing, with a strong understanding of the unique challenges and opportunities within the education market. You will be instrumental in helping clients enhance their online presence, attract prospective students, and achieve their enrollment and brand awareness goals. This is a fantastic opportunity to leverage your digital marketing expertise in a sector with significant impact, based out of the dynamic Gauteng region.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across various channels (SEO, SEM, social media, email, content) to meet client objectives.


• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve lead generation targets.


• Oversee social media strategy, including content creation, community management, and engagement initiatives.


• Develop and execute SEO strategies to improve organic search rankings and website traffic.


• Create and manage content marketing initiatives, including blog posts, articles, infographics, and videos tailored to the education audience.


• Plan and execute email marketing campaigns, including list segmentation, campaign automation, and performance analysis.


• Analyze campaign performance data, generate regular reports, and provide actionable insights to clients and internal teams.


• Stay current with digital marketing trends, tools, and best practices, particularly within the education sector.


• Collaborate with creative teams to develop compelling marketing assets.


• Manage client relationships, providing strategic guidance and ensuring satisfaction.

Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related field.


• Minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial or strategic role.


• Proven experience in developing and executing successful digital marketing campaigns for the education sector is highly preferred.


• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing principles.


• Proficiency with analytics tools (e.g., Google Analytics) and advertising platforms.


• Excellent analytical, strategic thinking, and problem-solving skills.


• Strong project management and organizational abilities.


• Exceptional written and verbal communication skills.


• Ability to work independently and manage multiple projects in a remote setting.


• Willingness to travel to Randburg or client locations as needed.

Benefits

• Competitive annual salary.


• Fully remote work arrangement with occasional travel.


• Opportunity to work with leading educational clients.


• Access to advanced marketing tools and technologies.


• Professional development opportunities and training budgets.


• Performance-based bonuses and commission structure.


• Company-provided laptop and mobile phone.