Senior Social Media Marketing Manager for E-commerce

Placements24; Birmingham; Hybrid; GBP 32,000 - 45,000; Full time

Benefits offered by this job

Hybrid work arrangements

Career development opportunities

Access to latest marketing tools

Competitive salary package

Dynamic e-commerce team in Tembisa

Job summary

Placements24 seeks an experienced Senior Social Media Marketing Manager to drive brand awareness and sales growth through strategic social media initiatives. The role covers content creation, paid campaigns, analytics, and cross-functional collaboration, with hybrid work options.

The ideal candidate has 5+ years in social media and digital marketing, expertise in major ads platforms, and strong analytical skills to optimize performance across e-commerce channels.

Qualifications

• Bachelor's degree or equivalent in marketing, communications or business.
• Minimum of 5 years of proven experience in social media management and digital marketing.
• Proven track record of developing campaigns with measurable ROI.
• Experience with major social platforms and ads managers.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with business objectives.
• Manage and oversee all social media accounts across platforms.
• Create, curate and schedule engaging content.
• Plan and optimize paid social advertising campaigns.
• Monitor trends and provide regular performance reports with insights.
• Engage with online communities and respond professionally.

Skills

Social media management

Digital marketing

Content creation

Analytics & reporting

Strategy development

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

About the Role

Our client, a rapidly expanding online retailer, is seeking a dynamic and experienced Senior Social Media Marketing Manager to join their growing team in Tembisa, Gauteng. This role is pivotal in driving brand awareness, customer engagement, and sales growth through strategic social media initiatives. You will be instrumental in shaping the online presence of our client and ensuring it resonates with their target audience across various digital platforms. The ideal candidate will possess a deep understanding of current social media trends, advertising platforms, and analytics tools, coupled with a proven track record of developing and executing successful social media campaigns that deliver measurable results. This is an exciting opportunity to make a significant impact in a fast-paced e-commerce environment.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business objectives and marketing goals.
• Manage and oversee all social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) on behalf of our client.
• Create, curate, and schedule engaging and high-quality content across all social media channels.
• Plan, execute, and optimize paid social media advertising campaigns to drive traffic, leads, and conversions.
• Monitor social media trends, competitor activities, and audience sentiment to identify new opportunities and potential risks.
• Analyze social media performance data and provide regular reports with actionable insights and recommendations to improve campaign effectiveness.
• Engage with the online community, respond to comments and messages in a timely and professional manner, and foster positive relationships.
• Collaborate with internal teams (marketing, sales, product development) to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest social media best practices, tools, and technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of proven experience in social media management and digital marketing, preferably within the e-commerce sector.
• Demonstrable success in developing and executing social media strategies that have driven significant engagement and ROI.
• Expertise in social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Excellent written and verbal communication skills, with a strong ability to craft compelling copy.
• Creative thinking and a keen eye for detail.
• Ability to work independently and as part of a team in Tembisa, Gauteng based role.
• Strong analytical skills and ability to interpret data to inform strategy.

Benefits

• Competitive salary package.
• Opportunities for professional development and career advancement.
• Collaborative and supportive work environment.
• Access to the latest marketing tools and technologies.
• Potential for hybrid work arrangements offering flexibility.
• Be part of a dynamic and growing e-commerce business in Tembisa.