It Sales Executive

Softcat; Greater London; Hybrid; GBP 26,000 - 32,000; Full time

Job summary

Softcat, London-based, is recruiting for a Graduate/Entry level Sales Executive starting 19 October 2026. The role offers 37.5 hours a week with a salary of £28,900 plus uncapped commission.

You will join a growing team of over 500 in the UK and Ireland, selling IT solutions from leading partners and building your own client base. The programme accelerates confidence and supports a path to becoming an established Account Manager, with opportunities across Microsoft, VMware, Cisco and Dell

Qualifications

• Previous sales or customer facing experience would be an advantage but not essential.
• Entrepreneurial flair to build your own client base from scratch.
• Resilient mindset to handle objections daily.
• Self-starter, quick learner and highly organised.
• Clear and persuasive communicator.

Responsibilities

• Research potential customers within your vertical to drive new and existing business.
• Delve into the UK Service provider market to become a true expert on the MSP market.
• New business development; cold calling, email marketing.
• Achieving quarterly KPI's, call targets, GP targets.
• Booking, organising and hosting customer meetings and technology days.
• Account-management; project-based work, regular customer contact, managing timescales and strategy.
• Understanding Service Provider license agreements and vendor relationships to maximise profitability.

Skills

Customer facing experience

Job description

Graduate/ Entry level role - Start Date: 19th October 2026

Offices: London

*Please note, the salary for this role is £28,900 plus uncapped commission

37.5 hours per week

Would the opportunity to work in an entrepreneurial and collaborative sales environment interest you?

Would you like to build a successful career through providing innovative technology solutions to our customers?

Join our Sales team

If you're looking to make the most of your ambition and personality, then a sales career at Softcat could be perfect for you. Our team is over 500 people strong across our UK and Ireland offices and we continue to grow, embracing new international markets and opportunities. As a Sales Executive, you'll be a big part of our plans for the future.

Softcat sales opportunities come with big earnings potential and a structured progression path. Plus, you don't need specific qualifications or experience to join us! We can help you reach your goals if you bring us the ambition to succeed.

Success. The Softcat Way.

Softcat is a billion-pound technology company that feels like one family. We're big on culture, big on teamwork and big on rewards. Through collaboration and understanding, we help customers to use technology to succeed, by putting our employees first. Welcome to a business where personal achievement and team success go hand-in-hand.

Build your own business

As Sales Executive specialising in the IT service provider vertical you'll be targeted on securing new business as well as managing existing accounts across the UK, selling IT solutions on behalf of our partners (Microsoft, VMware, Cisco, Dell to name a few). The role is a balancing act, ensuring you provide top class customer service as well as achieving your financial objectives. As you become established in the role you'll inevitably spend less time on building new business and instead focus on really enhancing those existing relationships you've built, selling more products into less clients. It truly feels like running your own business, where you get to control how much you earn and how you want to develop.

You will join our Softcat Sales Development Programme, which is designed to equip you with everything you need to become successful. The programme will accelerate your confidence in the role and support you on your journey to being an established Account Manager.

As a Sales Executive, you will be responsible for:

• Researching potential customers within your vertical to drive new and existing business
• Delving into the UK Service provider market to become a true expert on the UK MSP market
• New Business development; cold calling, email marketing
• Achieving quarterly KPI's, call targets, GP (gross profit) targets
• Booking, organising and hosting customer meetings and technology days
• Account-management; project-based work, regular customer contact, managing timescales and understanding strategy
• Understanding Service Provider license agreements and how we leverage vendor relationships to maximise profitability from these contracts

What we need from you

• Previous sales or customer facing experience would be an advantage but not essential
• Passionate, fun and have the entrepreneurial flare to build your own client base from scratch
• A resilient mindset enabling you to effectively handle objections on a daily basis
• Self-Starter, Quick Learner and Highly organised
• Keen to learn about new and emerging technologies
• Clear and persuasive communicator
• Ability to build rapport with potential new clients as well as strong relationships internally

Work in a way that works for you

We recognise that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Flexible working - flexibility of working from home and in the office. Please note, 3 days working in the office and 2 days working from home, there is a requirement to be in each Wednesday for vendor and inter-office team meetings
• Working flexible hours - flexing the times you start and finish during the day
• Flexibility around school pick up and drop offs

Working with us

Wherever you work, we want you to experience the freedom and autonomy to realise your potential. You will feel supported by a team that celebrates individuality, encourages different perspectives, and embraces every background.

Softcat is an inclusive company where you can enjoy the career you want, without changing the person you are. We're welcoming to all and passionate about promoting greater diversity in the tech sector.

As part of our commitment to supporting, attracting and retaining the best diverse talent, Softcat is proud to partner with organisations like WORK180, My G Work and Black Young Professionals. Work 180 endorse employers that demonstrate on-going support for women at work, including offering benefits and policies that best support female employees. My G Work support us in our aim of attracting more LGBTQ+ talent. The BYP network support us in diversifying our talent pool by tapping into the black professional community.