CRM & Lifecycle Lead for Multi-Brand Growth

Mary Rush Care Ltd; Epsom; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Salesforce certification path

Hybrid working

Free family passes

Job summary

Escapade Group seeks a CRM Manager to define and deliver the CRM strategy across seven attractions, using customer data and lifecycle marketing to drive repeat visitation, Annual Passes, retention and cross-brand visitation.

The role blends strategy with hands-on platform work as Salesforce Data Cloud and Marketing Cloud are rolled out; you will own journeys, reporting and governance, with support from an implementation partner.

Qualifications

• Proven experience with CRM strategy and lifecycle campaigns.
• Hands-on platform administration with marketing tech.
• Strong data segmentation and analytics skills.
• GDPR knowledge and consent management.
• Experience with multi-brand or multi-site environments.

Responsibilities

• Define the CRM roadmap and segmentation strategy.
• Plan and execute lifecycle campaigns across four brands.
• Own data clouds, identity matching and reporting.
• Manage platform governance, users and data feeds.
• Collaborate with implementation partner during build.
• Align campaigns with business targets and budgets.

Skills

Lifecycle marketing

CRM strategy

Platform administration

Data analysis

GDPR compliance

Cross-brand experience

Self-starter

Tools

Salesforce Marketing Cloud

Braze

Iterable

Dotdigital

Bloomreach

Emarsys

Data Cloud

Job description

Escapade Group seeks a CRM Manager to define and deliver the CRM strategy across seven attractions, using customer data and lifecycle marketing to drive repeat visitation, Annual Passes, retention and cross-brand visitation.

The role blends strategy with hands-on platform work as Salesforce Data Cloud and Marketing Cloud are rolled out; you will own journeys, reporting and governance, with support from an implementation partner.