Growth Marketing Manager

Luxuryescapes; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Health and well-being program

Flexible working environment

End of trip facilities (bike racks, sh

Travel discounts and birthday leave

Job summary

Luxury Escapes is seeking a Growth Marketing Manager to lead international lifecycle and CRM across markets outside Australia, turning new members into first-time customers through campaigns, incentives and experiments. Use data and local insights to shape experiences that encourage repeat bookings and loyalty.

This high-impact role combines commercial instinct with a growth mindset; success is measured by first bookings within 30 days and later by repeat purchases and referrals.

Qualifications

• Proven experience in growth, lifecycle or CRM marketing.
• Hands-on Braze experience with journey design, segmentation and A/B testing.
• Strong analytical skills with SQL or BigQuery ability.
• Commercial judgement when designing offers and incentives.
• Excellent communication and stakeholder management across time zones.
• Adaptable, decisive and able to drive campaigns without reliance on agencies.

Responsibilities

• Own international member journey from sign-up to first booking; expand to repeat purchases.
• Lead lifecycle marketing and CRM across international markets using Braze.
• Develop Marketing Coordinator and grow them into full ownership of daily campaigns.
• Plan and run campaigns and incentives to drive first bookings.
• Build journeys to encourage repeat bookings and deepen loyalty.
• Run a test-and-learn program with Product and Analytics; document results.
• Represent international needs to Commercial; shape offers and gaps.
• Use data to tailor offers and track campaign performance.
• Adapt lifecycle playbook as new markets open; coordinate with Paid, Product, Commercial.

Skills

Growth marketing

CRM marketing

Lifecycle marketing

Braze

SQL

BigQuery

A/B testing

Stakeholder management

International markets

Tools

Braze

SQL

BigQuery

Job description

We're looking for a Growth Marketing Manager, who will lead international lifecycle and CRM across markets outside Australia, turning new members into first-time customers through campaigns, incentives and experiments. Using data and local customer insight, you'll shape relevant experiences that encourage repeat bookings and build loyalty.

This is a high-impact role for someone who combines strong commercial instincts with a growth marketing mindset. You'll measure success by the share of new members in each market who make their first booking within 30 days. As the role grows, you'll also help increase repeat bookings and referrals.

What you’ll do:

• Own the international member journey from sign‑up to first booking, expanding over time into repeat purchase, loyalty and referrals.
• Lead lifecycle marketing and CRM across international markets using Braze, tailoring activity to each market.
• Manage and develop the Marketing Coordinator, supporting their growth into full ownership of day‑to‑day campaign delivery.
• Plan and run campaigns and incentives that encourage new members to make their first booking.
• Build journeys that encourage international members to book again and deepen their loyalty.
• Run a continuous test‑and‑learn programme across the funnel with Product and Analytics, documenting results and quickly stopping tests that don't deliver.
• Represent international member needs to Commercial, shaping the offers they see and highlighting gaps in the range.
• Use data to tailor offers to the right members at the right time, and track and improve campaign performance.
• Adapt the lifecycle playbook as new markets open, working with Paid, Product and Commercial to sequence activity.
• Own the international first‑purchase dashboard and report monthly to the CMO on conversion by market, incremental contribution and next priorities.

What we are looking for:

You'll be an experienced growth, lifecycle or CRM marketer with a strong track record of improving conversion or repeat purchase. You'll combine hands‑on campaign delivery with sharp commercial judgement, using data and experimentation to grow customer value across international markets.

• Proven experience in growth, lifecycle or CRM marketing, ideally in travel, e‑commerce or a marketplace.
• Hands‑on experience with a CRM platform such as Braze, including journey design, segmentation and A/B or holdout testing.
• Strong analytical skills, with the ability to work in SQL or BigQuery, or brief and challenge analysts with precision.
• Commercial judgement when designing offers and incentives, with an understanding of margin and incrementality as well as redemption.
• Excellent communication, influencing and stakeholder management skills across functions and time zones.
• Adaptable and decisive, with the ability to keep pace with a changing business and make confident calls.
• A roll‑your‑sleeves‑up approach, able to spot opportunities in ambiguity and deliver campaigns without relying on agencies.

What's in it for you?

• First‑class health and well‑being program, including a Wellness Studio with organised classes, breakfast and catered lunch provided five days a week, plus an exceptional Employee Assistance Program.
• Fun and flexible working environment
• Great end of trip facilities with secure bike racks, locker and shower rooms
• Generous staff, friends and family travel discounts and birthday leave!

We embrace diversity in our people and make hiring decisions based on your experiences and skills. We do not discriminate based on gender identity, religion, race, national origin, sexual orientation, age, marital status, or disability status. You'll find a collaborative, inclusive, and respectful workplace here at Luxury Escapes, and we are proud to celebrate who you are. Please let us know if you require any reasonable adjustments during the interview.

As a 2026 Circle Back Initiative employer, we’re committed to responding to every applicant.