Growth Marketing Manager

Luxury Escapes; Camden Town; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Health and wellbeing program with on‑s

Wellness Studio with classes

Catered lunch five days a week

End of trip facilities and travel-disc

Job summary

Luxury Escapes is seeking a Growth Marketing Manager to lead international lifecycle and CRM across markets outside Australia, turning new members into first-time customers through campaigns, incentives and experiments. Using data and local customer insight, you’ll shape relevant experiences that encourage repeat bookings and build loyalty.

This is a high-impact role combining commercial judgment with a growth mindset.

Qualifications

• Proven experience in growth, lifecycle or CRM marketing with travel, ecommerce or marketplace background.
• Hands-on CRM work including journey design, segmentation, and testing.
• Strong analytical skills with SQL/BigQuery experience and ability to brief analysts.
• Commercial sense for offers, incentives, margins and incremental value.

Responsibilities

• Own international member journey from sign-up to first booking and beyond.
• Lead lifecycle marketing across markets using Braze with market-specific tailoring.
• Develop and mentor the Marketing Coordinator in day-to-day campaigns.
• Plan and run campaigns and incentives to drive new bookings.
• Build journeys to encourage repeat bookings and loyalty.
• Run test-and-learn with Product and Analytics, document results, stop ineffective tests.
• Represent international needs to Commercial and shape offers accordingly.
• Use data to tailor offers and track campaign performance.
• Adapt lifecycle playbook as new markets open with cross-functional teams.
• Own the international first-purchase dashboard and report monthly.

Skills

Growth marketing

Lifecycle marketing

CRM marketing

Data analysis

SQL/BigQuery

A/B testing

Stakeholder management

Campaign delivery

Tools

Braze

Job description

Luxury Escapes is one of the world's fastest growing travel businesses, reaching up to 8 million subscribers each month with exclusive limited time offers at 'insider' prices.

We are a collective of forward-thinking people, driven to challenge the travel industry and ourselves to bring ever better travel experiences to our customer community.

With a focus on international growth at the forefront of the company strategy, Luxury Escapes is growing in Europe. Awarded as one of the 'Best Places to Work’ by the Australian Financial Review employee experience is king here, with lunches provided 5 days a week, an onsite gym with premium change facilities, weekly events, the opportunity to experience the travel we offer and significant professional development opportunities - we go above and beyond to make every workday something to look forward to!

Job Description

We’re looking for a Growth Marketing Manager,who will lead international lifecycle and CRM across markets outside Australia, turning new members into first-time customers through campaigns, incentives and experiments. Using data and local customer insight, you’ll shape relevant experiences that encourage repeat bookings and build loyalty.

This is a high-impact role for someone who combines strong commercial instincts with a growth marketing mindset.You’ll measure success by the share of new members in each market who make their first booking within 30 days. As the role grows, you’ll also help increase repeat bookings and referrals.

What you'll do:

• Own the international member journey from sign-up to first booking, expanding over time into repeat purchase, loyalty and referrals.
• Lead lifecycle marketing and CRM across international markets using Braze, tailoring activity to each market.
• Manage and develop the Marketing Coordinator, supporting their growth into full ownership of day-to-day campaign delivery.
• Plan and run campaigns and incentives that encourage new members to make their first booking.
• Build journeys that encourage international members to book again and deepen their loyalty.
• Run a continuous test-and-learn programme across the funnel with Product and Analytics, documenting results and quickly stopping tests that don't deliver.
• Represent international member needs to Commercial, shaping the offers they see and highlighting gaps in the range.
• Use data to tailor offers to the right members at the right time, and track and improve campaign performance.
• Adapt the lifecycle playbook as new markets open, working with Paid, Product and Commercial to sequence activity.
• Own the international first-purchase dashboard and report monthly to the CMO on conversion by market, incremental contribution and next priorities.

Qualifications

What we are looking for:

You'll be an experienced growth, lifecycle or CRM marketer with a strong track record of improving conversion or repeat purchase. You'll combine hands-on campaign delivery with sharp commercial judgement, using data and experimentation to grow customer value across international markets.

• Proven experience in growth, lifecycle or CRM marketing, ideally in travel, e-commerce or a marketplace.
• Hands-on experience with a CRM platform such as Braze, including journey design, segmentation and A/B or holdout testing.
• Strong analytical skills, with the ability to work in SQL or BigQuery, or brief and challenge analysts with precision.
• Commercial judgement when designing offers and incentives, with an understanding of margin and incrementality as well as redemption.
• Excellent communication, influencing and stakeholder management skills across functions and time zones.
• Adaptable and decisive, with the ability to keep pace with a changing business and make confident calls.
• A roll-your-sleeves-up approach, able to spot opportunities in ambiguity and deliver campaigns without relying on agencies.

Additional Information

What's in it for you?

• First-class health and well-being program, including a Wellness Studio with organised classes,breakfast and catered lunch provided five days a week, plus an exceptional Employee Assistance Program.
• Fun and flexible working environment
• Great end of trip facilitieswith secure bike racks, locker and shower rooms
• Generous staff, friends and family travel discounts and birthday leave!

We embrace diversity in our people and make hiring decisions based on your experiences and skills. We do not discriminate based on gender identity, religion, race, national origin, sexual orientation, age, marital status, or disability status. You'll find a collaborative, inclusive, and respectful workplace here at Luxury Escapes, and we are proud to celebrate who you are. Please let us know if you require any reasonable adjustments during the interview.

As a 2026 Circle Back Initiative employer, we're committed to responding to every applicant.