Interim Senior Events Manager, EMEA

Go Fractional; Greater London; Hybrid; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid work

25 days leave

Private medical

Wellbeing coaching

Office lunch

Volunteer days

Pension contributions

Charity donation

Job summary

BetterUp is seeking a Senior Events Manager for EMEA to lead the events and field marketing strategy from London, blending virtual and in-person execution. You will partner with Sales and Marketing to drive pipeline and revenue, build the regional calendar, and own end-to-end event delivery across multiple formats.

The role demands 8+ years in B2B technology events, strong ROI focus, and comfort traveling across the EMEA. Hybrid work with regular in-office collaboration is expected.

Qualifications

• 8+ years in events or field marketing in the B2B technology sector, ideally SaaS.

Responsibilities

• Own the EMEA Events & Field Marketing Strategy and roadmap with Sales/Marketing leadership.

Skills

Event marketing

Stakeholder management

Budget management

Sales alignment

Travel readiness

Executive engagement

Data-driven reporting

End-to-end events

Tools

HubSpot

Salesforce

Airtable

Job description

Senior Events Manager, EMEA (12-14 month Fixed-Term Contract)

Location: London (Hybrid)

Employment Type: Contract (Fixed-Term, 12-14 months maternity leave cover)

Department: Marketing

Work Arrangement: Hybrid with a focus on in-person collaboration when necessary. Employees are expected to work from the London office at least two days per week, or eight days per month.

Target Start Date: September 28, 2026

What you'll do:

• Own the EMEA Events & Field Marketing Strategy — Partner with Sales and Marketing leadership to set the roadmap: goals, channels, and tactics that drive pipeline and revenue.

• Drive Pipeline Generation & Acceleration — Own measurable pipeline and revenue outcomes from every event, designing for real buying-committee engagement, not just attendance.

• Own the EMEA Events Calendar — Build and maintain the regional calendar across virtual events, roundtables, summits, conferences, trade shows, and owned events, prioritising investment by pipeline impact and account coverage.

• Lead End-to-End Event Execution — Plan and deliver across the full mix, managing vendors, technology, budget, cross-functional partners, and on-site activation, with consistent brand and customer experience throughout.

• Build Customer & Prospect Love — Design experiences that bring customers and prospects into BetterUp's story, deepening relationships beyond lead generation.

• Manage Vendor & Budget Relationships — Own the EMEA events budget and vendor ecosystem, negotiating contracts and ensuring strong ROI.

• Report on Programme Performance — Independently pull and analyse Salesforce and event data to demonstrate impact and guide where to double down or cut.

Required Qualifications:

• 8+ years of events or field marketing experience in the B2B technology sector, ideally SaaS

• Proven experience designing and leading EMEA-wide field marketing and events strategy in partnership with sales and marketing leadership

• Deep experience with large enterprise buyers, ideally within HR and Talent

• Demonstrated strategies for engaging senior stakeholders and C-level executives, both internally with leadership and externally with customer/prospect decision-makers, through tailored event experiences (e.g., executive roundtables, VIP summit tracks, curated 1:1 moments)

• Track record of driving measurable pipeline and revenue outcomes from events, with the ability to independently pull and interpret Salesforce reporting to inform strategy

• Extensive experience organising and executing both digital and in-person events (trade shows, conferences, executive roundtables, summits, owned-and-operated events)

• Proven ownership of a significant enterprise events budget and vendor ecosystem, including contract negotiation

• Comfort operating in a fast-paced, evolving environment, with the judgement to prioritise and re-prioritise as business needs shift

• Exceptional communication and influencing skills — able to build coalition and drive alignment across Sales and Marketing leadership without formal authority

• Willingness to travel for on-site and live events across the EMEA region

• Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage in field marketing and events

• Transforms core business processes through strategic AI integration (e.g., AI-powered attendee personalisation, marketing automation, event ROI analytics)

Preferred Qualifications:

• Experience marketing to HR, Talent, or People leaders specifically

• Experience in executing high-frequency bespoke events for an executive audience

• Familiarity with marketing automation and event technology platforms (e.g., HubSpot, Salesforce, Airtable)

• Background in a high-growth SaaS or coaching/wellbeing technology environment

• Established network of EMEA venue, production, and event vendor relationships

• Comfort building and presenting clear, data-driven reporting on programme performance to senior stakeholders

• A highly collaborative style, with a track record of working seamlessly across teams within Marketing (Brand, Content, Demand Gen, Product Marketing) to deliver cohesive programmes

Reporting Structure: Reports to the EMEA Marketing Director. No direct reports.

Benefits:

• Annual leave: Flexible time off - with a guideline of 25 days of annual leave + 8 UK public holidays

• Pension: Generous Employer pension contribution

• Healthcare: Private Medical Insurance Option

• Wellbeing: Access to BetterUp coaching for you and a friend/family member

• Flexible working: Hybrid work, with 2 days minimum in office (or 8 days per month)

• Free Lunch: Available in office Tuesday and Thursdays along with daily plentiful snacks and beverages

• Extra leave days: 4 Inner Work Days, 5 Volunteer Days, plus Summer & Winter company shutdowns

• Charity: Year-round charitable donation on your behalf