Senior Events Manager, EMEA (12-14 month Fixed-Term Contract)

BetterUp; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Annual leave: 25 days + 8 UK holidays

Hybrid work: 2 days in office per week

Private medical insurance

BetterUp coaching for you and a friend

Lunch in office

Volunteer/Inner Work Days

Job summary

BetterUp in London is seeking an experienced events and field marketing leader to own the EMEA strategy, aligning with Sales and Marketing to drive pipeline and revenue through both digital and live events.

You will manage the regional calendar, lead end-to-end event execution, and build experiences engaging senior buyers while collaborating across teams to maximise ROI and customer impact.

Qualifications

• 8+ years of events or field marketing experience in the B2B technology sector, ideally SaaS.
• Proven experience designing and leading EMEA-wide field marketing and events strategy in partnership with sales and marketing leadership.
• Deep experience with large enterprise buyers, ideally within HR and Talent.
• Demonstrated strategies for engaging senior stakeholders and C-level executives, both internally with leadership and externally with customer/prospect decision-makers, through tailored event experiences (e.g., executive roundtables, VIP summit tracks, curated 1:1 moments)
• Track record of driving measurable pipeline and revenue outcomes from events, with the ability to independently pull and interpret Salesforce reporting to inform strategy
• Extensive experience organising and executing both digital and in-person events (trade shows, conferences, executive roundtables, summits, owned-and-operated events)
• Proven ownership of a significant enterprise events budget and vendor ecosystem, including contract negotiation
• Comfort operating in a fast-paced, evolving environment, with the judgement to prioritise and re-prioritise as business needs shift
• Exceptional communication and influencing skills — able to build coalition and drive alignment across Sales and Marketing leadership without formal authority
• Willingness to travel for on-site and live events across the EMEA region
• Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage in field marketing and events
• Transforms core business processes through strategic AI integration (e.g., AI-powered attendee personalisation, marketing automation, event ROI analytics)

Responsibilities

• Own the EMEA Events & Field Marketing Strategy — Partner with Sales and Marketing leadership to set the roadmap: goals, channels, and tactics that drive pipeline and revenue.
• Drive Pipeline Generation & Acceleration — Own measurable pipeline and revenue outcomes from every event, designing for real buying-committee engagement, not just attendance.
• Own the EMEA Events Calendar — Build and maintain the regional calendar across virtual events, roundtables, summits, conferences, trade shows, and owned events, prioritising investment by pipeline impact and account coverage.
• Lead End-to-End Event Execution — Plan and deliver across the full mix, managing vendors, technology, budget, cross-functional partners, and on-site activation, with consistent brand and customer experience throughout.
• Build Customer & Prospect Love — Design experiences that bring customers and prospects into BetterUp's story, deepening relationships beyond lead generation.
• Manage Vendor & Budget Relationships — Own the EMEA events budget and vendor ecosystem, negotiating contracts and ensuring strong ROI.
• Report on Programme Performance — Independently pull and analyse Salesforce and event data to demonstrate impact and guide where to double down or cut.

Skills

EMEA events

Field marketing

SaaS

Budget management

Vendor management

Sales alignment

Executive engagement

Data reporting

Tools

Salesforce

HubSpot

Airtable

Job description

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit,we really should start talking.

Fixed-Term Contract (12 - 14 months maternity leave cover depending on start date)

We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to work from our London office at least two days per week, or eight days per month. Please ensure you can realistically commit to this structure before applying.

What you’ll do:

• Own the EMEA Events & Field Marketing Strategy — Partner with Sales and Marketing leadership to set the roadmap: goals, channels, and tactics that drive pipeline and revenue.

• Drive Pipeline Generation & Acceleration — Own measurable pipeline and revenue outcomes from every event, designing for real buying-committee engagement, not just attendance.

• Own the EMEA Events Calendar — Build and maintain the regional calendar across virtual events, roundtables, summits, conferences, trade shows, and owned events, prioritising investment by pipeline impact and account coverage.

• Lead End-to-End Event Execution — Plan and deliver across the full mix, managing vendors, technology, budget, cross-functional partners, and on-site activation, with consistent brand and customer experience throughout.

• Build Customer & Prospect Love — Design experiences that bring customers and prospects into BetterUp's story, deepening relationships beyond lead generation.

• Manage Vendor & Budget Relationships — Own the EMEA events budget and vendor ecosystem, negotiating contracts and ensuring strong ROI.

• Report on Programme Performance — Independently pull and analyse Salesforce and event data to demonstrate impact and guide where to double down or cut.

If you have some or all of the following, please apply:

• 8+ years of events or field marketing experience in the B2B technology sector, ideally SaaS

• Proven experience designing and leading EMEA-wide field marketing and events strategy in partnership with sales and marketing leadership

• Deep experience with large enterprise buyers, ideally within HR and Talent

• Demonstrated strategies for engaging senior stakeholders and C-level executives, both internally with leadership and externally with customer/prospect decision-makers, through tailored event experiences (e.g., executive roundtables, VIP summit tracks, curated 1:1 moments)

• Track record of driving measurable pipeline and revenue outcomes from events, with the ability to independently pull and interpret Salesforce reporting to inform strategy

• Extensive experience organising and executing both digital and in-person events (trade shows, conferences, executive roundtables, summits, owned-and-operated events)

• Proven ownership of a significant enterprise events budget and vendor ecosystem, including contract negotiation

• Comfort operating in a fast-paced, evolving environment, with the judgement to prioritise and re-prioritise as business needs shift

• - Exceptional communication and influencing skills — able to build coalition and drive alignment across Sales and Marketing leadership without formal authority

• Willingness to travel for on-site and live events across the EMEA region

• Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage in field marketing and events

• Transforms core business processes through strategic AI integration (e.g., AI-powered attendee personalisation, marketing automation, event ROI analytics)

Preferred Qualifications:

• Experience marketing to HR, Talent, or People leaders specifically

• Experience in executing high-frequency bespoke events for an executive audience

• Familiarity with marketing automation and event technology platforms (e.g., HubSpot, Salesforce, Airtable)

• Background in a high-growth SaaS or coaching/wellbeing technology environment

• Established network of EMEA venue, production, and event vendor relationships

• Comfort building and presenting clear, data-driven reporting on programme performance to senior stakeholders

• A highly collaborative style, with a track record of working seamlessly across teams within Marketing (Brand, Content, Demand Gen, Product Marketing) to deliver cohesive programmes

Reporting Structure: Reports to the EMEA Marketing Director. No direct reports.

Position Type: Maternity coverage

Fixed-Term Contract (12 - 14 months depending on start date) Target Start Date: September 28, 2026

AI at BetterUp

Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.

Benefits:

• Annual leave: Flexible time off - with a guideline of 25 days of annual leave + 8 UK public holidays.

• Pension: Generous Employer pension contribution.

• Healthcare: Private Medical Insurance Option

• Wellbeing: Access to BetterUp coaching for you and a friend/family member.

• Flexible working: Hybrid work, with 2 days minimum in office (or 8 days per month.)

• Free Lunch: Available in office Tuesday and Thursdays along with daily plentiful snacks and beverages

• Extra leave days: 4 Inner Work Days, 5 Volunteer Days, plus Summer & Winter company shutdowns.

• Charity: Year-round charitable donation on your behalf.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job‑related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to [e-mail]

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