Regional Marketing Manager - EMEA

complyadvantage; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Equity participation

Unlimited time off

Hybrid work arrangement (2 days in the

Learning budget

Home office budget

Enhanced parental leave

Life insurance (BUPA)

Job summary

complyadvantage is seeking a Regional Marketing Manager for the EMEA region. You will translate global campaigns into regionally relevant programmes, manage regional activations, events, sponsorships and co-marketing partnerships to drive pipeline and local impact.

Lead the regional budget, track ROI, and align with the EMEA sales team while collaborating with global marketing to tailor content for local markets and ensure consistent brand messaging.

Qualifications

• 3+ years of B2B SaaS marketing experience in a fast-growing scale-up environment.
• Experience working in EMEA markets including event planning/execution, sponsorships, localization/translation of marketing content.
• Experience in B2B SaaS event marketing, both owned events and third-party industry events in an EMEA context.
• Proven ability to collaborate with global marketing/central teams and regional sales teams in a matrixed organization.
• Excellent written and verbal communication skills; highly organized with strong attention to detail.
• English proficiency; other European languages are a plus.

Responsibilities

• Translate global marketing campaigns into regionally relevant programmes by localising content and running regional activations.
• Plan, execute and own all regional marketing activities including local face-to-face events, sponsorships and regional webinars.
• Own and manage the EMEA marketing budget by estimating costs, managing spend, tracking ROI and performance.
• Act as the liaison between global marketing and the EMEA sales organisation to ensure alignment and measurable hand-offs.
• Monitor regional market trends and regulatory nuances to feed insights back to global strategy.
• Build regional plans aligned with global strategy, define timelines and metrics, adjust based on local conditions.
• Manage regional vendors and translation/localisation services, negotiate sponsorships, oversee execution.
• Ensure brand governance across regional initiatives in line with global guidelines.
• Track and report on pipeline contribution, event ROI and marketing-influenced leads.
• Develop partnerships with local ecosystems for co-marketing opportunities.

Job description

The Regional Marketing Manager, EMEA, serves as the voice of marketing in the EMEA region. You will partner closely with regional sales teams, execute localized activation plans and events, tailor content for regional relevance and feed key market and competitive insights back into the business. While our global marketing team builds campaigns, content, branding and paid programs, this role is all about accountability, orchestration, regional execution and local impact. You will own the regional marketing budget, track performance, optimize local programs and build strong alignment with the EMEA sales organization.

What you'll do:

• Translate global marketing campaigns into regionally relevant programmes by localising content (including translation if needed), adapting messaging for market or regulatory differences and running regional activations.
• Plan, execute and own all regional marketing activities including local face-to-face events, sponsorships of industry conferences, regional webinars, co-marketing partnerships and third-party events.
• Own and manage the EMEA marketing budget by estimating costs, managing spend, tracking ROI and performance, reporting results and recommending ongoing optimizations.
• Act as the key liaison between the global marketing team and the EMEA sales organisation to ensure sales understand target markets, personas and campaign materials; gather feedback from sales; and ensure marketing-to-sales hand-off is smooth and measurable.
• Monitor the regional competitive landscape and market trends to identify emerging opportunities, local nuances, and regulatory changes, feeding actionable insights back into the global marketing team to shape future strategy and content.
• Build and execute regional marketing plans aligned with global strategy by setting regional goals, defining timelines and metrics and adjusting based on local market conditions and performance.
• Manage regional vendors, partners and agencies by coordinating logistics for events, negotiating sponsorship deals, overseeing execution and managing translation and localisation services.
• Ensure brand consistency and governance across all regional initiatives by aligning every activity with global brand guidelines, messaging and marketing frameworks.
• Track, measure and communicate performance of all regional marketing initiatives by reporting on pipeline contribution, event ROI, marketing-influenced leads and other key metrics to both regional sales leadership and the global marketing team.
• Develop and strengthen regional relationships and partnerships by identifying opportunities for co-marketing with local ecosystems such as industry associations, influencers and channel or partner networks.

What we're looking for:

• Minimum of three (3) years of B2B SaaS marketing experience in a fast-growing scale-up environment (ideally with exposure to regional/field marketing or regional campaign activation).
• Experience working in EMEA markets including event planning/execution, sponsorships, localization/translation of marketing content.
• Experience in B2B SaaS event marketing, both owned events and third-party industry events (speaking panels, trade shows, webinars) in an EMEA context.
• Proven ability to collaborate with global marketing/central teams and regional sales teams; comfort working in a matrixed organization.
• Excellent written and verbal communication skills; strong attention to detail; highly organized and able to manage multiple projects concurrently.
• Metrics-driven mindset: ability to track budget, measure campaign performance (leads, pipeline, ROI), provide insights and optimization recommendations.
• Experience managing external agencies/venues/partners: vendor negotiation, logistics management and coordination.
• Self-starter, collaborative team player, comfortable as the regional marketing "owner" and regional go-to person for marketing.
• Professional proficiency in English; other European languages are a plus.
• Familiarity with EMEA marketing environment: complexities, cultural/localisation considerations, local regulatory/industry nuances, regional media/partner ecosystem.
• (Bonus) Experience working with channel/partner marketing or co-marketing programmes with local partners.

What's in it for you:

• Equity participation in our innovative mission to combat financial crime
• Unlimited Time Off Policy to promote work-life balance and well-being
• We embrace a hybrid approach that requires employees to be in the office for two days a week. We strongly believe that this approach fosters collaboration and enables the building of meaningful relationships
• Opportunities for collaboration and career development with smart, like-minded professionals
• Annual learning budget to support professional growth
• A home office budget to support working from home
• Enhanced parental leave and childcare benefits
• Life insurance and medical coverage through BUPA, including pre-existing conditions
• Pension contribution through Th