Associate Regional Marketing Manager (d/f/m) - UK

Personio GmbH; Greater London; Hybrid; GBP 42,000 - 66,000; Full time

Benefits offered by this job

Salary package reevaluated yearly

28 days paid vacation

Impact Day

Family leave support

Local events and catered lunches

Job summary

Personio GmbH in London is seeking an Associate Regional Marketing Manager to lead the execution of regional marketing campaigns and drive demand in the UKI market. You will partner with the Senior Regional Marketing Manager to ensure timely launches, cross-functional alignment, and precise performance tracking.

You will own campaign execution across channels, manage a small budget, and produce clear reporting while collaborating with sales and central marketing.

Qualifications

• Minimum 2+ years of marketing experience in B2B tech
• Bachelor's degree in a related field
• Proficiency with AI tools to improve workflows
• Strong English communication skills (native or professional)
• Growing knowledge of the UKI market and ICP

Responsibilities

• Own the execution of regional marketing campaigns from brief to delivery across multiple channels
• Manage a small tactical marketing budget and track spend
• Provide detailed reporting on campaign performance and progress
• Collaborate with sales and central marketing to drive rapid execution
• Develop regional channel expertise and adapt campaigns for the UKI market
• Document briefs and standardize processes for sharing with new starters and other territories

Skills

Marketing experience

English proficiency

Cross-team collaboration

Execution excellence

AI tools proficiency

Education

Bachelor's degree in communications, marketing, tech or business

Tools

Salesforce

Project management tools

Reporting/BI tools

JIRA

Job description

Associate Regional Marketing Manager (d/f/m) - UK

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our team of 1,500 Personios is building user-friendly products that delight our 15,000+ customers and their 1.5 million employees. Ready to make an impact from day one?

This role requires 3 days per week in the office and is based in London.

As an Associate Regional Marketing Manager, you will take ownership of the execution of the marketing strategy in your region, working in close partnership with the Senior Regional Marketing Manager who sets the strategic direction. You are the person who turns plans into reality, ensuring campaigns launch on time, cross-functional stakeholders stay aligned, and performance is tracked and reported with precision. This role is built for someone who thrives on getting things done, not just planning them.

You’ll play a critical role in helping us to:

Create demand and generate interest.

Drive pipeline volume and progression.

Build and grow Personio's presence, brand equity, and impact in the region.

While pipeline is our north-star metric, we also prioritise other leading indicators, including engagement and upper-funnel metrics, to ensure comprehensive growth. Lastly, we highly value authentic marketing, value-added touchpoints and community. These will be some of the key drivers of growth in the region, and you’ll help bring them to life on the ground.

Role Responsibilities: What you'll do

Campaign and Project Execution

Own the project management of assigned channels and campaigns from brief through to delivery, spanning events, digital/paid campaigns, and Account-Based Marketing (ABM) execution support.

Own a small tactical budget for your channels, projects and campaigns, ensuring spend is tracked and used efficiently.

Execute with excellence, raising the bar on quality across every campaign you touch.

Manage timelines, deliverables, and dependencies across multiple channels at once, keeping everything on track with minimal reminders.

Solve blockers autonomously as they come up, escalating only when needed.

Become the day-to-day point of contact for any of events, community, digital/paid campaigns, and ABM execution in your region.

Demonstrate cross-channel alignment, running campaigns across more than two channels at a time.

Work closely with channel specialists and the Senior Regional Marketing Manager to bring regionally adapted campaigns to life.

Reporting and Performance Tracking

Own detailed, consistent reporting on campaign and channel performance.

Provide clear, proactive updates on progress and results, not just when asked.

Gather data and market insights that help refine planning and execution going forward.

Stakeholder Collaboration

Build a strong working relationship with sales and central marketing teams to execute at speed.

Demonstrate solid stakeholder management, keeping the right people informed at the right time.

Support the Senior Regional Marketing Manager in co-creating and delivering sales campaigns.

Market Expertise

Build a good working knowledge of the UKI market, target audience, and ICP.

Develop expertise in the channels you own, while expanding your knowledge of adjacent channels across the demand-gen funnel.

Day-to-Day Responsibilities

Project Management: Plan, execute, and manage timelines for owned channels and campaigns, including events, digital/paid campaigns, and ABM execution.

Budget Tracking: Manage a small tactical budget for owned channels, keeping spend on track.

Reporting: Regularly track and share campaign and channel performance against targets.

Stakeholder Relationships: Act as a reliable, responsive point of contact for sales and central marketing on execution.

Problem Solving: Unblock issues across channels and points of execution independently.

Documentation: Maintain clear campaign briefs and help standardize execution so it can be shared with new starters and other territories.

Role Requirements: What you need to succeed

Project Management: Strong ability to plan, execute, and manage multiple channels and campaigns simultaneously. Experience with JIRA for project management is a plus.

Cross-Team Collaboration: Builds effective working relationships with sales and central marketing teams.

Reporting and Analytical Rigor: Detailed campaign briefing and reporting skills, with a strong eye for what's working.

Execution Excellence: Consistently follows through on owned tasks and manages deadlines with minimal oversight. Strong eye for detail and creative flair.

Growing Market Knowledge: Developing understanding of the UKI market, audience, and ICP.

Proficiency in using AI tools and aspiration to expand efficient usage

Native or Professional level of English language proficiency

AI Fluency: You have hands-on experience using AI to improve your workflow, and the sound judgment to know exactly when to rely on it and when to step in yourself.

2+ years marketing experience, ideally in a B2B tech startup

Bachelor's degree in Comms, Marketing, Tech, Business or other related fields

Comfortable working with Salesforce, project management tools, reporting and BI tools and eager to expand knowledge and experience across other GTM tech stacks

Why Personio

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger.

This role is office-based, with 3 days per week in your contracted office. The remaining days can be worked from home. You will also have 20 Flex Days per year to work remotely from other locations.

Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity

Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years

Make an impact on the environment and society with 1 (fully paid) Impact Day

Receive generous family leave, child support, mental health support, and sabbatical opportunities

We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch