Interim Head of Marketing

JR United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Head of Marketing, Communications and Engagement to lead a transformative communications strategy in healthcare. This strategic role emphasizes collaboration and clarity, ensuring messaging aligns with system-wide changes. The ideal candidate thrives in fast-paced environments, linking strategic thinking with operational execution while managing a dedicated team. This is a fantastic opportunity to make a significant impact in a values-led organization, fostering modern communication approaches that resonate with diverse audiences and stakeholders.

Qualifications

• Expertise in stakeholder engagement and communications.
• Strong digital strategy and team leadership skills.

Responsibilities

• Develop a compelling brand and communication strategy.
• Build relationships with NHS partners and patient groups.
• Lead and support a small communications team.

Skills

Stakeholder Engagement

Internal Communications

External Communications

Digital Strategy

Team Leadership

Job description

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VMA GROUP’s client, a values-led healthcare organisation, is seeking a Head of Marketing, Communications and Engagement to lead the development and delivery of a bold, multi-stakeholder communications strategy.

This strategic and hands-on leadership role is ideal for someone who thrives in dynamic environments and wants to shape organisational communication during NHS transformation. The successful candidate will have expertise in stakeholder engagement, internal and external communications, digital strategy, and team leadership.

We are looking for an immediately available Head of Healthcare communications, willing to work in-office at least 3 days a week.

The Opportunity

This role is crucial in fostering a modern, inclusive approach to communications, emphasizing collaboration, clarity, and community. As services move toward integrated, neighbourhood-focused care, the Head will ensure messaging aligns with system-wide changes and resonates with NHS partners, GPs, staff, and patients.

The role requires someone who can link strategic thinking with operational execution, managing a small team and building strong internal and external partnerships.

Key Responsibilities

Strategic Leadership & Brand Management

• Develop a compelling brand and communication strategy aligned with organisational goals.
• Translate complex service developments into clear messages for diverse audiences.
• Act as a brand guardian, maintaining consistency across channels.
• Highlight achievements through storytelling, media relations, and awards.

Stakeholder Engagement & Communications

• Build relationships with internal teams, GPs, NHS partners, patient groups, and the healthcare ecosystem.
• Develop and maintain CRM and engagement frameworks for tailored communication.
• Plan inclusive engagement activities supporting service transformation.
• Oversee media relations, crisis communication, and PR.
• Coordinate with HR and leadership for staff communications that are timely, inclusive, and aligned with values.
• Manage digital channels like website, intranet, and social media.
• Ensure content is relevant, high-quality, and audience-centered.
• Innovate in digital communication and utilize analytics to enhance reach.
• Plan and execute campaigns, including health awareness and social marketing initiatives.
• Monitor and evaluate campaign effectiveness with KPIs.

Team Leadership & Operational Oversight

• Lead and support a small communications team, fostering collaboration and high performance.
• Ensure quality and timely delivery of communication outputs.

Monitoring & Evaluation

• Use tools and metrics to assess communication effectiveness.
• Report progress and risks to senior leaders and governance bodies.
• Adjust strategy based on data and feedback.

Note: Due to high application volume, not all applicants will receive individual responses. We will contact successful candidates.