Interim Head of Marketing

VMA GROUP; Greater London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Head of Marketing, Communications and Engagement to spearhead a dynamic communications strategy within the healthcare sector. This pivotal role combines strategic leadership with hands-on execution, focusing on stakeholder engagement and team management. The successful candidate will thrive in a fast-paced environment, bridging strategic thinking with operational delivery. Join this forward-thinking organization to shape how they communicate during a transformative period in the NHS, ensuring messaging resonates with diverse audiences and aligns with system-wide changes.

Qualifications

• Experience in healthcare communications and stakeholder engagement.
• Proven track record in developing and executing communication strategies.

Responsibilities

• Lead the development of a compelling brand and communications strategy.
• Manage a small communications team and ensure timely delivery of materials.

Skills

Stakeholder Engagement

Internal Communications

External Communications

Digital Strategy

Team Leadership

Education

Bachelor's Degree in Marketing or Communications

Relevant Certifications in Marketing

Tools

CRM Systems

Digital Analytics Tools

Social Media Platforms

Job description

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VMA GROUP’s client who are a values-led healthcare organisation, is looking for a Head of Marketing, Communications and Engagement to lead the development and delivery of a bold, multi-stakeholder communications strategy.

This is a strategic and hands-on leadership role, ideal for someone who thrives in dynamic environments and is ready to play a central part in shaping how an organisation communicates during a time of transformation in the NHS. The successful candidate will bring expertise in stakeholder engagement, internal and external communications, digital strategy and team leadership.

We are seeking an immediately available Head of with experience within Healthcare, who is happy to be present in the office 3 days a week min.

The Opportunity

This role is pivotal in driving forward a modern, inclusive approach to communications, with a strong focus on collaboration, clarity and community. As services move toward a more integrated, neighbourhood-focused model of care, the Head of Marketing, Communications and Engagement will be responsible for ensuring that messaging is aligned with system-wide change and resonates with key audiences – including NHS partners, GP practices, staff and patients.

The role will suit someone who can bridge strategic thinking with operational delivery, managing a small communications team while also building strong internal and external partnerships.

Key Responsibilities

Strategic Leadership & Brand Management

• Lead the development of a compelling brand and communications strategy aligned with organisational goals.
• Translate complex service and system developments into clear, engaging messaging for varied audiences.
• Act as a brand guardian, ensuring consistency across all communication channels.
• Promote the client’s achievements and impact through storytelling, media relations, and awards submissions.

Stakeholder Engagement & Communications

• Build and nurture strong relationships with internal teams, GP practices, NHS partners, patient groups, and the wider healthcare ecosystem.
• Develop and maintain a CRM and stakeholder engagement framework to support tailored communications.
• Plan and deliver inclusive engagement activities that promote involvement in service transformation.
• Oversee media relations, crisis communications, and PR activities.
• Collaborate with HR and leadership to ensure staff communications are timely, inclusive, and aligned with organisational values.
• Oversee digital channels, including the website, intranet, and social media platforms.
• Ensure content is audience-centred, relevant, and high-quality across all digital and offline platforms.
• Drive innovation in digital communications and use analytics to improve reach and engagement.
• Lead on the planning and execution of campaigns, including health awareness and social marketing initiatives.
• Monitor and report on campaign effectiveness using clear KPIs and evaluation frameworks.

Team Leadership & Operational Oversight

• Manage and support a small communications team, nurturing a collaborative, high-performing culture.
• Provide guidance and quality control across all communication outputs.
• Ensure timely delivery of materials and campaigns that support strategic priorities.

Monitoring & Evaluation

• Use insight tools and performance metrics to evaluate communications effectiveness.
• Report regularly to senior leaders and governance bodies on progress and risks.
• Refine and improve strategy based on data and audience feedback

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Strategy/Planning, and Project Management

• Industries

  Hospitals and Health Care, Medical Practices, and Individual and Family Services

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