Interim Head of Brand & Marketing

Atlassian; Remote; GBP 125,000 - 150,000; Full time

Job summary

A leading software company is seeking a Channel Marketing Manager focusing on the UK market. This remote role involves developing integrated channel marketing programs, supporting joint marketing initiatives, and measuring performance. Candidates should have a strong B2B background, at least 5 years in channel marketing, and the ability to create effective marketing content. The ideal candidate will excel in event planning and building relationships with partners to drive success.

Qualifications

• 5+ years of experience in channel marketing.
• Strong understanding of B2B sales cycles.
• Proven success in executing demand generation programs.

Responsibilities

• Develop integrated channel marketing programs.
• Support execution of joint marketing initiatives.
• Measure and report on channel marketing performance.

Skills

Demand generation

Performance measurement and analytics

Event planning

Content creation

Building relationships with partners

Segmentation analysis

Education

Bachelor’s degree in Marketing or Business

Tools

Asana

Salesforce

Marketo

Job description

Channel Marketing Manager (UK – Remote)

Responsibilities

• Develop and deliver integrated regional channel marketing programs to build pipeline and brand awareness across the UK.
• Work closely with partners and partner teams to ensure marketing initiatives align with territory plans, sales objectives, and pipeline goals.
• Support the execution of joint marketing initiatives with channel partners and alliances, including co‑branded events, digital campaigns, and demand generation activities.
• Plan and manage high‑impact regional channel events – from conferences and roadshows to partner summits and webinars – ensuring flawless execution and measurable ROI.
• Coordinate logistics, budgets, and post‑event follow‑up to maximize engagement and pipeline creation.
• Develop and manage co‑marketing and partner enablement activities to drive adoption, brand alignment, and joint revenue growth.
• Create and share marketing toolkits, campaign templates, and enablement resources tailored for partner use.
• Partner with sales and business development teams to optimise lead follow‑up, tracking, and conversion.
• Measure and report on channel marketing performance, tracking key metrics such as engagement, conversion, velocity, and ROI.
• Adapt global messaging for regional relevance, ensuring it resonates with EMEA audiences.
• Contribute to the creation of compelling campaign copy, partner assets, and digital marketing content.

Qualifications

• Minimum of five (5) years experience delivering enterprise channel marketing excellence.
• Highly knowledgeable about demand generation and marketing best practices.
• Results‑oriented with a passion for performance measurement and analytics.
• Experience delivering engagement programmes that ensure partners’ customers continue to renew and expand.
• Proven success in executing programmes and events that drive demand, deal acceleration, return, and deliver exceptional experience for attendees.
• Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts, and marketing assets.
• Experience developing regional and channel plans to support account‑based marketing.
• Demonstrated ability to build highly effective working relationships with channel sales and partners.
• Ability to travel up to 30% of the time.
• Bachelor’s degree in Marketing or Business is preferred but not required.
• Strong understanding of content creation to target B2B audiences with tailored messaging.
• Experience in segmentation analysis, budgeting, and building business cases.
• Understanding of B2B sales cycles and how to identify opportunities to maximise demand creation, pipeline contribution, and sales opportunity acceleration.
• Excellent grasp of marketing performance metrics management to ensure optimal programme performance and ROI.
• Experience with Asana, Splash, Salesforce, Marketo and/or other predictive analytics tools preferred.
• Integrated marketing content creation and implementation experience.
• Exceptional event planning skills, including experience managing event contracts, BEO specifics, and creating experiences that set the brand apart.

Additional Information

• Work location: UK – Remote.
• Annual salary: competitive (to be discussed).

Please note that this role focuses exclusively on channel marketing initiatives in the UK region. Candidates with a strong B2B background and a proven track record in channel marketing are encouraged to apply.