Interim Brand Manager

Veblen International; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

Veblen International, a premium consumer brand, is seeking an Interim Brand Manager in London with hybrid working to lead campaigns, product launches and consumer engagement across international markets.

Reporting to the CMO, you will drive multi-market brand initiatives, manage budgets, and collaborate with Digital, Trade Marketing, PR and Sales teams to deliver results. The role requires strong project management, international marketing experience, and data-driven decision making.

Qualifications

• Experience in brand management, marketing or product marketing.
• Background in premium consumer categories (beauty, skincare, luxury, FMCG, fashion, hospitality).
• Strong project management and organisational skills.
• Experience leading product launches and innovation programmes.
• Knowledge of international marketing and multi-market campaign execution.
• Trade marketing and retail activation experience.
• Budget management and commercial awareness.
• Ability to work autonomously in a fast-paced environment.
• Strong stakeholder management and communication skills.
• Experience working with agencies and external partners.
• Analytical and data-driven mindset.
• Understanding of AI-driven marketing tools and technologies.
• Collaborative, adaptable and proactive approach.
• High attention to detail and commitment to quality.

Responsibilities

• Deliver integrated marketing campaigns across multiple markets and channels.
• Lead the planning and execution of product launches and innovation projects.
• Manage key marketing initiatives and ensure delivery against agreed timelines.
• Execute trade marketing activity with retail and wholesale partners.
• Support customer acquisition, engagement and retention programmes.
• Coordinate events, activations and experiential marketing initiatives.
• Manage relationships with agencies, creative partners and suppliers.
• Collaborate with Digital, PR, Sales and Education teams on campaign execution.
• Monitor campaign performance and identify optimisation opportunities.
• Manage budgets and ensure effective allocation of marketing investment.
• Support the creation and delivery of marketing assets and launch materials.
• Ensure brand consistency across all consumer and customer touchpoints.
• Provide marketing expertise and strategic recommendations to stakeholders.
• Leverage emerging technologies and AI tools to improve marketing effectiveness.

Skills

Brand management

Product marketing

Campaign planning

Trade marketing

Budget management

Stakeholder management

AI tools

Tools

AI marketing tools

Job description

We are currently recruiting for an Interim Brand Manager on behalf of a premium consumer brand with an international presence. Based in London with hybrid working, this role offers the opportunity to lead product launches, marketing campaigns and consumer engagement programmes across key international markets during an exciting period of growth and development.

About the Company:

Our client is an established founder-led premium consumer brand with a strong presence across international markets. Combining innovation, creativity and customer-centric thinking, the business delivers high-quality products and experiences through a diverse network of retail, wholesale and direct-to-consumer channels. The organisation is seeking an experienced marketing professional to support brand growth and key business initiatives on an interim basis.

About the Role:

Reporting to the Chief Marketing Officer, the Interim Brand Manager will take ownership of key marketing projects and business priorities, ensuring the successful delivery of brand campaigns, product launches and customer engagement initiatives. Working closely with cross-functional teams, the successful candidate will provide hands‑on marketing leadership while maintaining momentum across multiple markets and channels.

Responsibilities:

• Deliver integrated marketing campaigns across multiple markets and channels
• Lead the planning and execution of product launches and innovation projects
• Manage key marketing initiatives and ensure delivery against agreed timelines
• Execute trade marketing activity with retail and wholesale partners
• Support customer acquisition, engagement and retention programmes
• Coordinate events, activations and experiential marketing initiatives
• Manage relationships with agencies, creative partners and suppliers
• Collaborate with Digital, PR, Sales and Education teams on campaign execution
• Monitor campaign performance and identify optimisation opportunities
• Manage budgets and ensure effective allocation of marketing investment
• Support the creation and delivery of marketing assets and launch materials
• Ensure brand consistency across all consumer and customer touchpoints
• Provide marketing expertise and strategic recommendations to stakeholders
• Leverage emerging technologies and AI tools to improve marketing effectiveness

Requirements:

• Experience within brand management, marketing or product marketing
• Background in beauty, skincare, luxury, FMCG, fashion, hospitality or another premium consumer category
• Strong project management and organisational skills
• Experience leading product launches and innovation programmes
• Knowledge of international marketing and multi-market campaign execution
• Trade marketing and retail activation experience
• Budget management and commercial awareness
• Ability to work autonomously in a fast-paced environment
• Strong stakeholder management and communication skills
• Experience working with agencies and external partners
• Analytical and data-driven mindset
• Understanding of AI-driven marketing tools and technologies
• Collaborative, adaptable and proactive approach
• High attention to detail and commitment to quality