Brand Manager

Zachary Daniels; Manchester; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

The Zachary Daniels beauty brand in Manchester hybrid is seeking a Brand Manager to lead integrated campaigns and shape storytelling across channels. You will own end-to-end campaigns and drive commercial impact while working closely with ecommerce, product development and leadership.

This role blends creative leadership with a strong commercial focus to deliver meaningful brand moments and measurable growth in a fast-moving beauty environment.

Qualifications

• Proven experience in brand marketing and integrated campaigns in consumer brands.
• Experience in beauty, cosmetics or skincare is highly advantageous.
• Strong storytelling, briefing, and cross-functional collaboration skills.

Responsibilities

• Own end-to-end integrated brand campaigns from planning to launch.
• Develop and maintain brand storytelling and content calendars.
• Brief and coordinate production of assets with creative teams and agencies.
• Collaborate across ecommerce, product development and senior leadership.
• Analyse performance and optimise future campaigns.

Job description

Brand Manager

Beauty

Manchester - Hybrid

£40k - £45k

An exciting opportunity has arisen to join a fast-growing, digitally led beauty brand at a pivotal stage of its growth. With a strong direct-to-consumer presence and an ambitious marketing agenda, the business is looking for a commercially minded and creatively driven Brand Manager to lead integrated campaigns, shape brand storytelling and deliver impactful marketing initiatives across multiple channels.

Key Responsibilities

Integrated Brand Campaigns

Own the end-to-end management of integrated brand campaigns, from strategic planning and concept development through to launch and post-campaign analysis.

Act as the central brand hub for campaigns and projects, coordinating stakeholders, deliverables, timelines and approvals across the business.

Develop campaign plans that align creative ambition with brand positioning, marketing priorities and commercial objectives.

Work closely with e-commerce, new product development and senior leadership to identify opportunities for always-on brand moments, seasonal campaigns and product launches.

Ensure campaigns are delivered on time, on brief and consistently across all relevant customer touchpoints.

Brand Strategy & Storytelling

Develop and maintain an always-on brand content calendar and campaign playbook, ensuring a consistent pipeline of relevant, engaging brand stories throughout the year.

Translate brand strategy into compelling creative briefs, campaign concepts and messaging frameworks.

Work closely with the creative team to deliver high-quality assets that build brand awareness, reinforce positioning and maintain a consistent visual identity and tone of voice.

Ensure brand storytelling is cohesive across digital marketing, social media, influencer activity, partnerships, paid media and e-commerce.

Identify opportunities to bring the brand to life through relevant cultural moments, creative activations and new campaign formats.

Creative Briefing & Campaign Delivery

Produce clear, detailed creative briefs covering campaign objectives, messaging, audience, deliverables and asset requirements.

Brief and coordinate the production of video content, educational graphics, paid media assets, campaign imagery and supporting marketing materials.

Work closely with creative teams and external agencies to manage progress, feedback and approvals, ensuring deadlines and quality standards are met.

Develop organised campaign toolkits, presentations and decks that communicate campaign strategy, timelines, assets and execution plans to internal teams.

Review and proofread creative assets, video scripts, copy, headlines and campaign messaging to ensure accuracy, consistency and alignment with brand guidelines.

Proactively identify and resolve delivery challenges, maintaining momentum across multiple projects simultaneously.

Cross-Functional Collaboration

Partner with influencer marketing, partnerships, organic social and creative teams to deliver joined-up campaigns that maximise reach, engagement and brand impact.

Work closely with e-commerce to ensure campaigns, launches and brand activations translate effectively across the website, including Shopify product pages and landing pages.

Collaborate with new product development teams to support product launches with relevant storytelling, messaging and campaign assets.

Present campaign plans, creative concepts and progress updates to cross-functional teams and senior stakeholders.

Build strong working relationships across the business, ensuring teams understand campaign objectives, responsibilities and timelines.

Work confidently with external agencies and partners to support campaign execution, events and brand activations.

Campaign Performance & Optimisation

Track campaign delivery and evaluate performance against agreed objectives and KPIs.

Analyse campaign results, audience engagement and channel performance to understand what is working and identify areas for improvement.

Present clear post-campaign reports, highlighting key learnings, commercial impact and recommendations.

Translate performance insights into short- and long-term strategic recommendations to improve future campaigns and strengthen brand effectiveness.

What We're Looking For

• Proven experience in brand marketing, integrated campaign management or a similar marketing role within a consumer-facing business.
• Demonstrable experience managing integrated brand campaigns end-to-end, from strategy and briefing through to execution and performance analysis.
• Experience within beauty, cosmetics, skincare or another fast-moving consumer category would be highly advantageous.
• A natural storyteller with the ability to translate brand positioning into compelling campaign concepts and consistent messaging across multiple channels.
• Strong creative briefing skills, with the ability to communicate ideas clearly and collaborate effectively with designers, content creators, agencies and wider marketing teams.
• Excellent project management and organisational skills, with the ability to coordinate multiple campaigns, stakeholders and deadlines in a fast-paced environment.
• Confidence presenting campaign plans, creative ideas and performance results to senior stakeholders and cross-functional teams.
• A meticulous eye for detail, particularly when proofreading copy, reviewing creative assets and maintaining brand consistency.
• A commercially aware mindset, understanding how brand marketing contributes to awareness, customer acquisition, engagement and sales.
• Experience working cross-functionally with e-commerce, product development, influencer marketing, partnerships, social media and creative