Senior Global Brand Manager

The Growth Foundation; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

The Growth Foundation is seeking a Senior Brand Manager to shape its global brand strategy and ensure a consistent identity across international markets.

You will work closely with senior leadership and international teams, developing global brand guidelines and supporting local market implementation. This hybrid London-based role requires strong creative judgment and a hands-on approach to brand activation.

Qualifications

• Global brand management experience across multiple international markets.
• Proven ability to collaborate with global and local marketing teams.
• Hands-on experience developing, implementing and maintaining global brand guidelines.
• Strong cultural understanding to adapt messaging across markets.
• Experience managing external creative agencies and driving campaigns.

Responsibilities

• Develop and implement global brand guidelines to ensure consistency across markets.
• Guide global and local marketing teams to deliver on brand standards.
• Create brand frameworks, toolkits and approval processes for local execution.
• Adapt brand messaging for different cultures without compromising core identity.
• Manage briefs, feedback, approvals and delivery with external agencies.

Skills

Global brand management

Stakeholder collaboration

Agency management

Brand guidelines

Job description

We are working with an exciting, fast-growing premium beauty and lifestyle brand that is entering its next stage of international growth.

With an established presence in the UK and US and ambitious plans to expand into new markets, the business is looking for a talented Senior Brand Manager to help shape its global brand strategy and ensure a consistent brand identity across international markets.

This is a fantastic opportunity for someone who has experience working within a global brand, collaborating with international teams and setting the brand standards that guide how a business presents itself around the world.

Working closely with the senior leadership team, you will play a key role in developing global brand guidelines, supporting local market teams and managing external creative agencies to bring the brand to life across different countries and cultures.

This is a hybrid role with 2/3 days in the London HQ.

The Role

• Develop and implement global brand guidelines, ensuring consistency in positioning, visual identity, tone of voice and customer experience across all international markets.


• Work closely with global and local marketing teams, providing guidance, support and direction to ensure brand standards are understood and consistently delivered.


• Establish brand frameworks, creative toolkits and approval processes that allow local markets to execute campaigns whilst maintaining a consistent global identity.


• Understand the cultural differences between markets and adapt brand messaging and creative appropriately without compromising the overall brand positioning.


• Take ownership of the day-to-day relationship with external creative agencies, managing briefs, creative development, feedback, approvals and delivery.


• Lead the development and execution of integrated brand campaigns, supporting international expansion and new market launches.


• Work collaboratively with Digital, Social, PR and Commercial teams to ensure brand consistency across all customer touchpoints.


• Support international partners and franchise teams with local marketing initiatives, campaigns and brand activations.


• Use customer insights, market research and brand performance data to identify opportunities and support commercial growth.


• Help shape the brand experience across both digital and physical environments.

About You

We are particularly interested in speaking with candidates from premium beauty, luxury, lifestyle or retail brands who have genuine international brand management experience.

• Global brand experience: You must have worked within an established global brand, with direct involvement in managing brand positioning and consistency across multiple international markets.


• Working with global teams: Proven experience collaborating with and supporting marketing teams across different countries, ensuring everyone works towards a consistent brand identity.


• Global brand standards: Hands-on experience developing, implementing or managing global brand guidelines, frameworks and creative toolkits, ensuring consistent execution across international markets.


• Cultural adaptation: A strong understanding of how to adapt brand positioning, messaging and campaigns to different cultures and consumer behaviours whilst protecting the core brand identity.


• Creative agency management: Demonstrable experience directly managing external creative agencies, from briefing and creative direction through to feedback, approvals and final delivery.

You will also bring strong stakeholder management skills, excellent creative judgement and the confidence to influence teams across different markets.

We are looking for someone who is both strategic and hands-on, comfortable setting brand direction but equally happy getting involved in the detail to ensure exceptional execution.

Why This Opportunity?

This is an opportunity to join a premium consumer brand at an exciting stage of international expansion.

You will have genuine influence over how the brand is positioned globally, working closely with senior leadership and international teams to help shape its next stage of growth.

If you have experience managing a brand across multiple markets, enjoy working with creative agencies and understand the importance of building a consistent global brand identity, we would love to hear from you.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.