Interim ABM Manager

Go Fractional; Cambridge; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Wellbeing allowance

Paid time off

Learning & career progression

Private health insurance

Job summary

Redgate Marketing is seeking an experienced ABM Manager to own 1:1 and 1:few ABM programmes, expanding relationships within Tier A and B accounts. You will partner with Sales to map buying groups, develop strong champions, and drive whitespace opportunities.

You will shape how AI is used to prioritise accounts, identify buying signals, and scale the 1:few approach across enterprise clients, contributing to measurable pipeline and revenue growth.

Qualifications

• Significant senior B2B marketing experience with a proven track record owning ABM programmes.
• Experience running 1:1 customer expansion or cross-sell programmes, with understanding of enterprise buying groups.

Responsibilities

• Own 1:1 ABM programmes for Tier A and B accounts, activating whitespace and driving expansion.
• Partner with Sales on account plans for priority accounts, map buying groups, and equip champions with case content and business cases.
• Plan and host executive business reviews alongside Events, and develop internal case studies demonstrating value delivered.
• Test AI tools and approaches, measure outcomes, and share learnings with MarOps, RevOps, and Sales.
• Measure success through ABM-influenced pipeline and revenue, sharing insights with marketing.

Skills

ABM programmes

1:1 expansion

Sales collaboration

Data-driven

Strategic thinking

Job description

Employment type: Fixed term contract to cover a period of maternity leave

Salary: £55,000 to £65,000

Why this role exists

Growing our existing accounts is one of Redgate Marketing's three key priorities for 2027. As our ABM Manager, you'll partner with Sales to find whitespace within our top enterprise accounts and turn it into pipeline and revenue.

About the role

You'll join our ABM team to focus on growing our top existing accounts. Working with a 1:1 motion, you'll identify cross-sell paths, map buying groups, and build the relationships that drive expansion. You'll also help shape how we use AI to prioritise accounts, spot buying signals, and scale our 1:few approach.

• Own 1:1 ABM programmes for Tier A and B accounts, focused on activating whitespace and driving expansion, and run 1:few programmes for groups of accounts with shared needs, buying signals, or roles.
• Partner with Sales on account plans for priority accounts, map buying groups, and equip champions with the content, proof points, and business cases they need to advocate for Redgate.
• Plan and host executive business reviews alongside our Events team, and develop internal case studies that capture the value we deliver for our best accounts.
• Test AI tools and approaches, measure what works, and share what you learn, working with MarOps, RevOps, and Sales on the data, tooling, and reporting.
• Measure success through account engagement and ABM-influenced pipeline and revenue, and share account and market insights with wider Marketing.

What makes you a great fit

• Significant senior B2B marketing experience with a proven track record owning ABM programmes, ideally in software.
• Experience running 1:1 customer expansion or cross-sell programmes, with a clear understanding of how enterprise buying groups work and how to map influence, roles, and sponsors within an account.
• A strong working relationship with Sales, and the confidence to partner with them across the full buying journey and work with senior stakeholders, including executives in customer organisations.
• Commercial awareness and a data-driven approach, with the ability to draw insight from signals and metrics and act on it.
• Ability to think strategically and execute across messaging, campaigns, events, and webinars. Strong writing skills, ideally for a technical B2B audience.

What we offer

Salary range: £55,000 to £65,000

• Hybrid working: home and Cambridge office
• Monthly wellbeing allowance and generous paid time off
• Genuine investment in learning, development, and career progression
• Private health insurance

See our full list of benefits here: Careers at Redgate, Benefits