Account Based Marketing Manager (ABM)

Chesamel Group; Gran Bretaña; A distancia; GBP 85.000 - 120.000; Jornada completa

Descripción de la vacante

Chesamel Group in London is seeking a Senior Account-Based Marketing Manager to design and deliver personalised ABM programmes that drive pipeline growth and deepen engagement with high-value enterprise accounts. You will partner with Key Account Directors, map stakeholders, and translate complex business challenges into insight-led marketing experiences across the customer journey.

The role requires independent, commercially minded marketing leadership in a fast-paced, collaborative

Formación

• Proven experience delivering B2B marketing and high-touch ABM programmes.
• Strong commercial acumen with understanding of enterprise sales cycles and C-suite engagement.
• Excellent project management and stakeholder engagement skills.
• Experience delivering multi-channel campaigns and events across EMEA.
• Strong analytical skills to measure campaign effectiveness and pipeline impact.
• Knowledge of enterprise cloud platforms and generative AI use cases.
• Exceptional writing, storytelling and presentation abilities.
• Proactive, organised, and able to manage competing priorities independently.

Responsabilidades

• Develop strategic account plans informed by customer insights, industry research and business priorities.
• Lead end-to-end ABM programmes including digital campaigns and executive engagement.
• Create personalised messaging and value propositions for senior enterprise stakeholders.
• Coordinate agencies across multiple EMEA markets.
• Manage programme budgets, timelines and logistics.
• Track campaign performance and pipeline contribution using CRM reporting.
• Collaborate with technical teams on enterprise cloud and generative AI initiatives.
• Present outcomes and data-driven recommendations to senior leadership.

Conocimientos

ABM programmes

Enterprise sales

Stakeholder engagement

Project management

Campaign analytics

Generative AI

Cloud platforms

Executive messaging

Cross-functional collaboration

Descripción del empleo

Embedded through Chesamel Group within the EMEA Strategic Industries team, the Senior Account-Based Marketing (ABM) Manager will be responsible for developing and delivering personalised, high-impact ABM programmes that drive pipeline growth and deepen engagement across high-value enterprise accounts.

Operating at the intersection of enterprise sales, industry strategy and central marketing, the successful candidate will act as a strategic partner to Key Account Directors (KADs), delivering targeted, one-to-one customer engagement at scale.

The role will involve mapping key stakeholders, developing account-specific strategies and translating complex business challenges into insight-led marketing experiences across the entire customer journey.

We are looking for an independent, commercially minded and highly organised marketing professional who can manage multiple complex projects simultaneously, take ownership of delivery and operate effectively in a fast-paced, collaborative environment.

Who We Are

Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.

We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.

The Team

Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.

Key Responsibilities

• Develop strategic account plans informed by customer insights, industry research and business priorities.
• Lead end-to-end ABM programmes, including digital campaigns, executive engagement, customer roadshows, technical workshops and bespoke content.
• Create personalised messaging and value propositions for senior enterprise stakeholders.
• Coordinate creative, experiential and event agencies across multiple EMEA markets.
• Manage programme budgets, timelines, logistics and cross-functional stakeholders.
• Track campaign performance, lead engagement and pipeline contribution using CRM reporting and attribution processes.
• Collaborate with technical teams on enterprise cloud and generative AI engagement initiatives.
• Present programme outcomes and data-driven recommendations to senior leadership.

What We’re Looking For

• Proven experience delivering B2B marketing and high-touch ABM programmes within enterprise or technology-led organisations.
• Strong commercial acumen and an understanding of enterprise sales cycles and C-suite engagement.
• Excellent project management, stakeholder engagement and agency leadership skills.
• Experience delivering multi-channel campaigns and events across EMEA.
• Strong analytical skills, with the ability to measure campaign effectiveness and pipeline impact.
• Working knowledge of enterprise cloud platforms and generative AI use cases.
• Exceptional written communication, storytelling and presentation skills.
• A proactive, organised and hands-on approach, with the ability to manage competing priorities independently.

Working Arrangements

• UK-based, fully remote position.
• Travel across EMEA for customer engagements and team events.