Insight & Measurement Manager

The Media Research Group (MRG); United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Free Sky TV package

Pension with employer contribution

Private healthcare

Aviva Digital GP and dental insurance

Sky discounts on products

Job summary

Sky Media seeks an Insight & Measurement Manager to turn audience data into compelling narratives that demonstrate advertising value across Sky’s platforms. You’ll collaborate with sales to craft insight-led pitches and build industry-leading thought leadership.

You’ll lead research initiatives, manage panels and cross-functional projects, and communicate insights to senior leaders to drive revenue opportunities.

Qualifications

• Experience transforming complex audience, viewing and campaign data into compelling narratives.
• Experience delivering insight-led presentations to senior stakeholders.

Responsibilities

• Uncover stories behind audience behaviour, trends and campaign performance.
• Partner with Sky Media sales to create insight-led pitches and thought leadership.
• Lead relationships with research suppliers and industry bodies.
• Connect data sources to reveal meaningful insights for decision making and opportunity spotting.
• Lead large-scale research projects from design to insight communication.
• Present insights to senior stakeholders and industry audiences to shape strategy.

Skills

Audience measurement

Storytelling

Stakeholder management

Research leadership

Commercial acumen

Industry standards

Tools

Barb data via TechEdge

IPA TouchPoints

Nielsen Ad Intel

TGI data

Ipsos Iris

Tubular

YouTube analytics

Job description

The Insight & Measurement Manager is a key commercial research and analytics role within Sky Media, responsible for demonstrating the effectiveness and value of advertising across Sky's portfolio of channels, platforms and partner brands. The role combines audience measurement, market research, data analytics and commercial storytelling to generate revenue opportunities, support advertising sales teams and strengthen advertiser investment in Sky content. The successful candidate will manage research projects, develop insight-led sales materials, oversee specialist audience panels, and represent Sky Media within industry bodies such as BARB. We are looking for somebody with exceptional storytelling skills, with a passion for uncovering insights and crafting persuasive narratives that resonate with advertisers, stakeholders and senior leaders.

What you’ll do

• Uncover the stories behind audience behaviour, viewing trends and campaign performance, transforming data into compelling narratives that demonstrate the value of Sky Media's advertising platforms and drive commercial growth.
• Partner with Sky Media sales teams to create insight-led presentations, pitches and thought leadership that captivate advertisers, inspire confidence and unlock new revenue opportunities.
• Build strong relationships with research suppliers, industry bodies and partners, representing Sky Media externally and ensuring we remain at the forefront of audience measurement and industry thinking.
• Connect diverse data sources, audience intelligence and market trends to reveal meaningful insights, helping stakeholders make informed decisions and spot opportunities others might miss.
• Lead innovative research initiatives, from bespoke studies to audience panels, using curiosity and creativity to deepen understanding of audiences and strengthen Sky Media's market proposition.
• Bring insight to life for senior stakeholders, clients and industry audiences through engaging storytelling, thought leadership and persuasive communication that shapes strategy and drives investment.

What you’ll bring

• Proven ability to transform complex audience, viewing and campaign data into compelling stories using internal software such as Barb data surfaced via TechEdge and IPA TouchPoints.
• Strong commercial acumen, with experience using research and insight through tools such as Nielsen Ad Intel and TGI data to create revenue opportunities, strengthen client relationships and drive advertiser investment.
• Extensive experience delivering insight-led presentations and thought leadership to senior stakeholders, clients and industry audiences, with a track record of engaging and influencing diverse audiences.
• Advanced expertise in audience measurement and media research tools, with the ability to uncover meaningful insights for our digital platforms and translate them into clear, actionable recommendations. This includes using industry data such as Ipsos Iris, Tubular and YouTube analytics.
• Demonstrable experience leading and delivering large-scale research projects, from design and stakeholder management through to insight generation and impactful communication.
• Excellent stakeholder management and prioritisation skills, with the ability to manage multiple projects and respond effectively to evolving business needs.

Desirable skills and experience:

• Experience representing an organisation within industry bodies, trade groups or audience measurement committees (e.g. BARB), helping shape industry standards and best practice.
• Experience managing proprietary research panels, bespoke audience studies or specialist market research programmes within a media, advertising or broadcasting environment.
• Knowledge of out-of-home, sports, streaming and / or cross-platform audience measurement, with an understanding of how insight can be used to create compelling commercial narratives for advertisers and media partners.

Benefits and perks

There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here’s a taster:

• Free Sky TV package, including Sky Sports and Sky Cinema
• Pension package with up to 9% employer contribution
• Private healthcare with mental health support
• Aviva Digital GP and dental insurance
• Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
• Sharesave and Tech schemes
• A range of Sky VIP rewards and experiences

How you’ll work

We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 3 days in the office per week.

Your office base

Our Sky Group HQ. Equipped with state-of-the-art technology and workspaces, there’s plenty of space to see your big ideas come to life. Here you’ll find 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.

Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley, Gunnersbury and Ealing Broadway stations. Plus, there’s free onsite parking available for cars, motorbikes and bicycles.

Who we are

We’re Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you’ll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society.

We’re an equal opportunity employer and value diversity at our company. We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates.We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need as early as you can.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.

To be eligible for this role you are required to have the appropriate right to work in the UK. Please be aware Sky does not offer sponsorship for this position.

To find out more about working with us, search #LifeAtSky on social media.