Media Insights & Measurement Strategy Lead

Burberry; United Kingdom; On-site; GBP 120,000 - 180,000; Full time

Job summary

Burberry is seeking a Senior Leader in Marketing Measurement to own the measurement framework that powers media decisions across channels. You will lead MMM, attribution and audience insights, translating data into investment recommendations and driving evidence-based strategy for international markets.

You will manage and mentor analytics talent, collaborate with Media Planning, Insights and Finance teams, and establish governance for measurement standards and data quality.

Qualifications

• 5+ years in marketing measurement, media analytics or marketing science.
• Experience with MMM, attribution and triangulation of results.
• Experience in multiple international markets (EMEA, US, APAC) preferred.
• Strong data storytelling and ability to translate metrics into actionable recommendations.

Responsibilities

• Own the end-to-end media measurement framework for strategic and tactical layers.
• Define KPI hierarchy for brand and commercial performance across channels.
• Lead MMM collaboration, model inputs, validation and readout.
• Build brand health and audience measurement approaches tied to media activity.
• Oversee attribution methodology and experimentation program with rigorous design.

Skills

Marketing analytics

SQL

Python

MMM modeling

Digital attribution

Experiment design

Stakeholder management

Leadership

Job description

Burberry is seeking a Senior Leader in Marketing Measurement to own the measurement framework that powers media decisions across channels. You will lead MMM, attribution and audience insights, translating data into investment recommendations and driving evidence-based strategy for international markets.

You will manage and mentor analytics talent, collaborate with Media Planning, Insights and Finance teams, and establish governance for measurement standards and data quality.