Senior Media Measurement Architect

Sky; Brentford; On-site; GBP 82,656 - 123,984; Full time

Job summary

Sky, Brentford-based media company, seeks a Media Measurement Lead to own and evolve our measurement strategy. You will define KPIs, establish principled methodologies, evidential standards and confidence thresholds for evaluating media performance across ATL, digital, testing, econometrics and campaign reporting.

You will drive a unified measurement framework, ensure consistency across channels, and partner with analytics, data science and commercial teams to embed rigorous measurement in

Qualifications

• Experience defining measurement KPIs and methodology principles.

Responsibilities

• Define KPIs, methodology principles, evidential standards and confidence thresholds for media performance across ATL, digital, testing, econometrics and campaign reporting.
• Build and embed a unified measurement framework across channels and campaigns.

Skills

Media measurement

KPIs

Econometrics

Data governance

Job description

Sky, Brentford-based media company, seeks a Media Measurement Lead to own and evolve our measurement strategy. You will define KPIs, establish principled methodologies, evidential standards and confidence thresholds for evaluating media performance across ATL, digital, testing, econometrics and campaign reporting.

You will drive a unified measurement framework, ensure consistency across channels, and partner with analytics, data science and commercial teams to embed rigorous measurement in