Insight & Measurement Leader: Turn Data into Ad Revenue

The Media Research Group (MRG); United Kingdom; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Free Sky TV package

Pension with employer contribution

Private healthcare

Aviva Digital GP and dental insurance

Sky discounts on products

Job summary

Sky Media seeks an Insight & Measurement Manager to turn audience data into compelling narratives that demonstrate advertising value across Sky’s platforms. You’ll collaborate with sales to craft insight-led pitches and build industry-leading thought leadership.

You’ll lead research initiatives, manage panels and cross-functional projects, and communicate insights to senior leaders to drive revenue opportunities.

Qualifications

• Experience transforming complex audience, viewing and campaign data into compelling narratives.
• Experience delivering insight-led presentations to senior stakeholders.

Responsibilities

• Uncover stories behind audience behaviour, trends and campaign performance.
• Partner with Sky Media sales to create insight-led pitches and thought leadership.
• Lead relationships with research suppliers and industry bodies.
• Connect data sources to reveal meaningful insights for decision making and opportunity spotting.
• Lead large-scale research projects from design to insight communication.
• Present insights to senior stakeholders and industry audiences to shape strategy.

Skills

Audience measurement

Storytelling

Stakeholder management

Research leadership

Commercial acumen

Industry standards

Tools

Barb data via TechEdge

IPA TouchPoints

Nielsen Ad Intel

TGI data

Ipsos Iris

Tubular

YouTube analytics

Job description

Sky Media seeks an Insight & Measurement Manager to turn audience data into compelling narratives that demonstrate advertising value across Sky’s platforms. You’ll collaborate with sales to craft insight-led pitches and build industry-leading thought leadership.

You’ll lead research initiatives, manage panels and cross-functional projects, and communicate insights to senior leaders to drive revenue opportunities.