Inside Sales Pro — Automation & Controls Solutions

Western Automation ETS Cardiff; Cardiff; On-site; GBP 26,000 - 38,000; Full time

Job summary

Western Automation ETS Cardiff is seeking an on-site Internal Sales Representative in Cardiff to handle inbound/outbound calls, respond to inquiries and prepare quotations for automation, process and control equipment.

The role focuses on managing and growing existing accounts, supporting marketing-led lead follow-up, and identifying new sales opportunities to drive business growth. Collaboration with technical and logistics teams is essential.

Qualifications

• Strong inside sales skills including handling inquiries, preparing quotes, and closing orders.
• Customer service skills with rapport-building and expectation management.
• Lead generation and account management experience to grow new and existing business.
• Good communication and listening skills to explain technical information clearly.
• Familiarity with CRM systems and MS Office tools for tracking activities and documentation.
• Ability to work on-site in Cardiff as part of a team.

Responsibilities

• Handle inbound and outbound sales calls and respond to customer inquiries.
• Prepare quotations for automation, process, and control equipment.
• Manage and grow existing accounts; support lead follow-up from marketing.
• Coordinate with technical and logistics teams to ensure product availability.
• Contribute to customer satisfaction through prompt, professional service.
• Meet sales targets and support business growth.

Skills

Inside sales

Customer service

Lead generation

Account management

Communication skills

CRM

MS Office

Team collaboration

Tools

CRM systems

MS Office

Job description

Western Automation ETS Cardiff is seeking an on-site Internal Sales Representative in Cardiff to handle inbound/outbound calls, respond to inquiries and prepare quotations for automation, process and control equipment.

The role focuses on managing and growing existing accounts, supporting marketing-led lead follow-up, and identifying new sales opportunities to drive business growth. Collaboration with technical and logistics teams is essential.