Internal Sales Representative

Western Automation ETS Cardiff; Cardiff; On-site; GBP 26,000 - 38,000; Full time

Job summary

Western Automation ETS Cardiff is seeking an on-site Internal Sales Representative in Cardiff to handle inbound/outbound calls, respond to inquiries and prepare quotations for automation, process and control equipment.

The role focuses on managing and growing existing accounts, supporting marketing-led lead follow-up, and identifying new sales opportunities to drive business growth. Collaboration with technical and logistics teams is essential.

Qualifications

• Strong inside sales skills including handling inquiries, preparing quotes, and closing orders.
• Customer service skills with rapport-building and expectation management.
• Lead generation and account management experience to grow new and existing business.
• Good communication and listening skills to explain technical information clearly.
• Familiarity with CRM systems and MS Office tools for tracking activities and documentation.
• Ability to work on-site in Cardiff as part of a team.

Responsibilities

• Handle inbound and outbound sales calls and respond to customer inquiries.
• Prepare quotations for automation, process, and control equipment.
• Manage and grow existing accounts; support lead follow-up from marketing.
• Coordinate with technical and logistics teams to ensure product availability.
• Contribute to customer satisfaction through prompt, professional service.
• Meet sales targets and support business growth.

Skills

Inside sales

Customer service

Lead generation

Account management

Communication skills

CRM

MS Office

Team collaboration

Tools

CRM systems

MS Office

Job description

Company Description

Western Automations ETS Cardiff is a specialist technical distributor of automation, process, and control equipment, the company serves electrical and HVAC markets throughout the region. Working with major branded suppliers, it offers strong technical support and locally held stock with national distribution coverage. The team focuses on providing reliable solutions, competitive pricing, and responsive service to customers. Applicants can expect to join a knowledgeable group committed to supporting clients with high-quality products and expertise.

Role Description

This full-time, on-site Internal Sales Representative role is based in Cardiff. The position involves handling inbound and outbound sales calls, responding to customer inquiries, and preparing quotations for automation, process, and control equipment. The role includes managing and growing existing accounts, support lead follow-up from marketing activities, and identify new sales opportunities. Daily tasks include coordinating with technical and logistics teams to ensure product availability, and contributing to customer satisfaction through prompt, professional service. The role also includes working closely with colleagues to meet sales targets and support overall business growth.

Qualifications

• Strong Inside Sales skills, including handling inquiries, preparing quotes, and closing orders
• Customer Service and Customer Satisfaction skills, with the ability to build rapport and manage expectations
• Lead Generation and Account Management experience to grow new and existing business
• Good communication and listening skills, with the ability to explain technical information clearly
• Comfort with CRM systems and basic MS Office tools for tracking activities and preparing documentation
• Ability to work collaboratively in an on-site team environment and manage time effectively
• Background or interest in electrical, HVAC, or technical distribution is beneficial
• Prior experience in B2B sales or a similar commercial role is an advantage