Industrial Marketing Manager

Millers Oils; Brighouse; On-site; GBP 40,000; Full time

Job summary

An established industry player is seeking an ambitious Industrial Marketing Manager to lead marketing efforts in the Industrial sector. This role offers the opportunity to develop strategic marketing plans, create compelling content, and drive lead generation. You'll be at the forefront of storytelling, translating complex industrial solutions into engaging narratives for a technical audience. With a strong focus on collaboration, you will work closely with various teams to align marketing strategies with business objectives. Join a dynamic team and make a significant impact in a reputable brand known for high-quality products and services.

Benefits

Competitive salary and commission structure

Opportunities for career progression

Professional development

Supportive team environment

Qualifications

• 5+ years of experience in B2B marketing with a focus on content and lead generation.
• Exceptional copywriting skills and storytelling expertise.

Responsibilities

• Lead marketing efforts for the Industrial sector, developing brand positioning.
• Execute multi-channel campaigns and drive business growth through effective marketing.

Skills

B2B Marketing

Copywriting

Content Creation

Lead Generation

Digital Marketing Tools

Storytelling

Market Research

Customer Engagement

Education

Bachelor's Degree in Marketing or related field

Tools

SEO

SEM

Email Marketing

Social Media

Job description

Job Title: Industrial Marketing Manager

Location: Brighouse, West Yorkshire

Salary: £40,000 per annum + Bonus

Job Type: Full time, Permanent

Working Hours: Monday - Thursday, 8:30 AM - 5:00 PM, Friday 8:30 AM - 4:00 PM

About Millers Oils Ltd:

Millers Oils is a leading provider of high-performance lubricants, specialising in the automotive, industrial, and commercial sectors. With over 135 years of expertise, we take pride in delivering advanced products and services that drive performance, reliability, and sustainability. Our commitment to quality and innovation has made us a trusted name within the industry.

Role Overview:

Are you an ambitious Senior Marketing Executive looking for your next challenge? As the Industrial Marketing Manager, you will be the industry expert, leading the marketing efforts for our Industrial sector.

You'll be responsible for developing brand positioning, executing marketing campaigns, and driving business growth. Creating persuasive copy and engaging content that drives Marketing Qualified Leads. You'll also take the lead in storytelling that communicates the value of our products and services to a technical audience, ensuring that our messaging is not only clear but also compelling.

Your role at a glance:

1. Market Research & Strategy: Conduct market analysis, identify trends, and develop strategic marketing plans
2. Copywriting & Content Creation: Develop high-quality, persuasive copy for various marketing channels including website content, blog posts, email campaigns, case studies, whitepapers, brochures, and more.
3. Brand Management & Positioning: Drive brand awareness, develop value propositions, and oversee marketing collateral
4. Lead Generation & MQL Conversion: Develop and manage marketing campaigns focused on lead generation, ensuring that campaigns attract qualified prospects and drive conversions, whilst ensuring they align with the sales team's expectations.
5. Digital & Traditional Marketing: Execute multi-channel campaigns, including SEO, SEM, social media, trade shows, and print media
6. Customer Engagement: Build strong relationships with industrial customers, distributors, and stakeholders
7. Product Launch & Promotion: Lead product launches and promotional campaigns, ensuring consistent messaging across all channels
8. Collaboration & Cross-Functional Support: Work closely with Sales, R&D, Operations, and Technical teams to align marketing with business objectives

What we're looking for:

1. Senior Marketing Executive or equivalent with 5+ years of experience in marketing
2. Strong B2B marketing background with a strong focus on content creation and lead generation, preferably in the industrial, manufacturing, or technical sectors.
3. Exceptional copywriting skills with a portfolio that demonstrates your ability to create compelling, clear, and impactful content
4. Storytelling expertise, with the ability to translate complex industrial solutions into engaging narratives for diverse audiences.
5. Lead generation experience, including familiarity with lead nurturing, conversion optimization, and Marketing Qualified Leads
6. Knowledge of digital marketing tools (SEO, SEM, email marketing, social media)
7. A confident communicator able to influence stakeholders at all levels

What We Offer:

1. Competitive salary and commission structure
2. Opportunities for career progression and professional development
3. A supportive and dynamic team environment
4. Work with a reputable brand known for high-quality products and services

Ready to make an impact? Apply now and take your career to the next level!

Please click the APPLY button to submit your CV and Cover Letter.