Paid Media Manager

Forward Role; Prestwich; On-site; GBP 40,000 - 45,000; Full time

Job summary

Forward Role are supporting a client, an established UK home improvement specialist, in recruiting a Paid Media Manager for Prestwich, Greater Manchester. This full-time, office-based role offers £40,000–£45,000 and a chance to shape the in-house paid media function from day one.

You’ll lead paid search and paid social campaigns across Google, Microsoft, Meta and TikTok, optimise for lead quality and cost per sale, and work closely with sales to maximise conversions.

Qualifications

• Hands-on paid media management in a high-growth environment.
• Experience with multi-channel campaigns and attribution.
• Ability to own campaigns from setup to reporting.

Responsibilities

• Activate, optimise and strategise lead generation campaigns across Google, Microsoft, Meta and TikTok.
• Test emerging channels and formats with backing to try new things.
• Own conversion tracking and link ad spend to appointments and revenue.
• Take over existing activity and set up in-house processes and dashboards.
• Advise on budget, forecasting and integration with other channels.
• Collaborate with web and sales to improve landing pages and lead conversion.

Skills

Paid search & paid social

Lead generation

Budget management

Campaign optimisation

Analytical mindset

Tools

Google Ads

Meta Ads

Microsoft Ads

TikTok Ads

GA4

Google Tag Manager

Job description

Forward Role are proud to be supporting our client, an established UK home improvement specialist with nationwide installation teams, finance options and a strong reputation with customers.

Paid Media Manager

Prestwich, Greater Manchester | Full time, office based

£40,000 to £45,000

Forward Role are proud to be supporting our client, an established UK home improvement specialist with nationwide installation teams, finance options and a strong reputation with customers. Leads drive the whole business, and they are now bringing paid search and paid social in house for the first time. You would be the very first Paid Media Manager they hire, at a very exciting time of growth for the team!

It’s a hands-ons role in a small, close-knit marketing team, reporting to the Head of Marketing. You’ll have real influence from day one, and the freedom to build the function your way.

What you’ll be doing

• Activating, optimising and strategising lead generation campaigns across Google, Microsoft, Meta and TikTok
• Testing emerging channels and formats as you see fit, with the backing to try new things
• Optimising for lead quality and cost per sale, not just cost per lead
• Owning conversion tracking and reporting, and linking ad spend to appointments and revenue
• Taking over from any existing external activity and setting up the processes, dashboards and ways of working for the new in-house function
• Advising on budget, forecasting and how paid media fits alongside TV, print, direct mail and organic activity
• Briefing creative and working with web and sales teams to improve landing pages and lead conversion

What you’ll bring

• Proven hands-ons experience running paid search and paid social lead generation, in house or agency side
• Strong Google Ads and Meta experience, plus Microsoft Ads and TikTok, or the appetite to learn them quickly
• Confidence with GA4, Google Tag Manager, conversion tracking and attribution
• A commercial mindset and a track record of improving cost per lead and lead quality
• A curious, proactive approach, and comfort rolling your sleeves up in a small team
• Desirable: experience in home improvement or other high-ticket lead generation, CRM and offline conversion imports, and setting up or bringing a paid function in house

What’s on offer

• £40,000 to £45,000 depending on experience
• The chance to build and own paid media for an established, growing brand
• Freedom to test, experiment and trial new channels
• A small team where your work is visible and your ideas are heard