Growth-Focused Paid Media Manager | Lead Gen & PPC

Right at Home UK; Liverpool; Hybrid; GBP 40,000 - 46,000; Full time

Benefits offered by this job

Salary sacrifice company pension

Salary sacrifice EV scheme

Private healthcare contribution

Free secure parking

Hybrid working available

Job summary

Right at Home UK is seeking a Paid Media Manager to lead our national and local online advertising campaigns. You will drive brand visibility, generate high-quality leads, and optimise PPC strategies across Google Ads, Meta, LinkedIn and more.

You will collaborate with 80+ franchisees and the internal marketing team to deliver measurable results. The role combines strategic thinking with hands-on campaign management, reporting to the Head of Digital, with hybrid working and a competitive salary.

Qualifications

• Proven ROI on Google Ads.
• 3+ years managing PPC accounts, preferably local and national campaigns.
• Experience reporting to senior leaders on performance.
• Experience using Google Analytics, Tag Manager and Looker Studio.
• Outstanding communicator able to explain technical terms simply.
• Able to set clear expectations and challenge when needed to achieve outcomes.
• Experience managing individuals in a target-driven environment.

Responsibilities

• Plan, launch and optimise multi-channel PPC campaigns (Google Ads, Microsoft Ads, Meta, LinkedIn).
• Drive high-quality lead generation to meet monthly targets and improve conversion.
• Manage PPC budgets, bids and account structures for ROI, CPA and ROAS.
• Conduct keyword and audience research to inform targeting.
• Write compelling ad copy aligned with objectives and audience intent.
• Improve ad performance via extensions, quality score and landing page alignment.
• Test and refine campaigns with A/B tests on ads, audiences, and landing pages.
• Analyse campaign performance and deliver actionable insights to stakeholders.
• Provide regular reporting to Head of Digital and teams.
• Stay updated on industry trends and competitor activity.
• Collaborate with internal teams and franchise network to share best practices.

Skills

Google Ads ROI

PPC campaign management

Google Analytics

Communication

Stakeholder reporting

Team leadership

Tools

Google Analytics

Tag Manager

Looker Studio

Job description

Right at Home UK is seeking a Paid Media Manager to lead our national and local online advertising campaigns. You will drive brand visibility, generate high-quality leads, and optimise PPC strategies across Google Ads, Meta, LinkedIn and more.

You will collaborate with 80+ franchisees and the internal marketing team to deliver measurable results. The role combines strategic thinking with hands-on campaign management, reporting to the Head of Digital, with hybrid working and a competitive salary.