In-House Paid Media Lead: Growth & Performance

Salt Digital Recruitment; Greater London; On-site; GBP 48,000 - 62,000; Full time

Benefits offered by this job

Opportunity to lead in-house media

Broad channel ownership

High-growth premium brand

Focus on testing and measurement

People management

Job summary

Salt Digital Recruitment in London is seeking a Paid Media Manager for a premium Health & Wellbeing brand. Own performance marketing across Google, Meta and TikTok, with channel ownership, testing and attribution at the core. You will mentor a Paid Media Executive and collaborate with CRM, Creative, Brand and PR teams to scale customer acquisition.

The role blends hands-on activation with strategic leadership, reporting to the Head of Consumer Growth in a high-growth, values-led culture.

Qualifications

• Strong hands-on experience across Google, Meta and TikTok
• Proven success within a D2C or performance-led growth environment
• Deep understanding of acquisition, attribution, CAC and commercial performance
• Passion for creative-led performance marketing
• Experience managing or mentoring junior talent
• Data-driven, commercially minded and naturally proactive

Responsibilities

• Own performance marketing across multiple channels and drive revenue, CAC and growth targets
• Lead campaigns across Google, Meta, TikTok, Pinterest and Affiliates
• mentor Paid Media Executive and collaborate with CRM, Creative, Brand and PR teams
• Shape the media strategy across an increasingly diverse channel mix
• Focus on testing, attribution and sustainable growth

Skills

Google Ads

Meta Ads

TikTok Ads

D2C growth

Acquisition

Attribution

CAC

Data-driven

Mentoring juniors

Job description

Salt Digital Recruitment in London is seeking a Paid Media Manager for a premium Health & Wellbeing brand. Own performance marketing across Google, Meta and TikTok, with channel ownership, testing and attribution at the core. You will mentor a Paid Media Executive and collaborate with CRM, Creative, Brand and PR teams to scale customer acquisition.

The role blends hands-on activation with strategic leadership, reporting to the Head of Consumer Growth in a high-growth, values-led culture.