Growth-Focused Product Manager, Web Onboarding

Flo; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Employee ESOP participation

Parental leave: 1 month paternity, 6m+

Learning & Development budget

25 days holiday (+2 days for VP+) and

Sick leave: 30 days

Job summary

Flo is seeking a Product Manager – Web Onboarding to own and optimise web onboarding funnels, driving conversions, revenue and lifetime value across paid and organic channels in the UK. You’ll partner with Growth Marketing, Design, Engineering and Analytics to ship high-impact experiences that welcome millions of potential subscribers to Flo.

You’ll develop new onboarding experiences from scratch and continuously optimise existing funnels through experimentation, personalisation and

Qualifications

• Proven experience in B2C product management, ideally within a high-growth consumer subscription, e-commerce or digital product business.
• Strong analytical mindset with hands-on experience in funnel analytics, experimentation and interpreting performance metrics.

Responsibilities

• Own the product roadmap for Flo’s web onboarding funnels, driving improvements in conversion, revenue and customer lifetime value.
• Develop and launch new web funnel experiences from scratch, identifying opportunities to engage new audiences and convert visitors into paying subscribers.
• Continuously optimise existing funnels through experimentation, improving every step of the user journey from landing pages to paywalls and checkout.
• Collaborate with Design, Engineering and Analytics to turn growth opportunities into high-quality product experiences.
• Identify opportunities to improve acquisition economics through higher conversion rates, stronger monetisation and higher lifetime value.

Skills

Web onboarding funnels

A/B testing

Funnel analytics

Growth marketing

Monetisation

Cross-functional collaboration

Prioritisation

Data-driven

Ownership

Pricing/paywalls

Job description

Flo is seeking a Product Manager – Web Onboarding to own and optimise web onboarding funnels, driving conversions, revenue and lifetime value across paid and organic channels in the UK. You’ll partner with Growth Marketing, Design, Engineering and Analytics to ship high-impact experiences that welcome millions of potential subscribers to Flo.

You’ll develop new onboarding experiences from scratch and continuously optimise existing funnels through experimentation, personalisation and