Hybrid Platforms Senior Alliance Manager

Softcat; Birmingham; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work

Flexible hours

School pick-up flexibility

Job summary

Softcat is seeking a Senior Alliance Manager for Hybrid Platforms to own and evolve the silver vendor tier. You will lead Alliance Managers, collaborate with vendor, sales, and technical teams, and translate insights into go-to-market activity that drives pipeline and revenue.

You will coach, manage multiple vendors, and navigate complex stakeholder conversations in a hybrid setting with three days in the office and two days from home.

Qualifications

• 3–5 years' experience in alliances, partnerships, or vendor management.
• Ability to manage multiple vendors and competing priorities.
• Strong commercial awareness (rebates, incentives, programme structures).
• Confident in leading challenging and senior stakeholder conversations.
• Proactive, self-starting approach; drive activity with minimal direction.

Responsibilities

• Own the direction and performance of silver tier vendors within your aligned technology tower.
• Use vendor, market, pipeline and performance insight to identify opportunities and risks.
• Translate vendor priorities into focused go-to-market activity that supports pipeline creation, growth opportunities and measurable business outcomes.
• Identify and unlock commercial opportunities across the vendor portfolio.
• Provide line management, coaching and best practise, direction to Alliance Managers

Skills

Vendor management

Alliances

Stakeholder management

Commercial awareness

Job description

Would you like to lead complex vendor engagement across Hybrid Platforms?

Do you have a collaborative leadership style and a passion for coaching and developing others?

Join our Alliances team

Alliances operate at the centre of Softcat's vendor ecosystem. We bring together vendors, sales, technical and commercial teams. We align direction, inform decisions with insight, and activate partnerships through focused execution.

Success. The Softcat Way.

It's an exciting time to be at Softcat, one of the UK's most successful technology solutions businesses. We help customers to use technology to succeed, by putting our employees first. We've reached the £1 billion+ pa revenue milestone, opened our first office outside the UK and picked up a series of industry awards. We've got even bigger plans for the future. So, if you share our drive and ambition, get ready to achieve more from your career.

Turn vendor partnerships into scalable growth

The Hybrid Platforms Senior Alliance Manager role blends ownership, oversight, and leadership. The primary focus is the management and evolution of the silver vendor tier, alongside leadership and direction for Alliance Managers. You will act as a trusted deputy to the Alliances Lead, supporting strategic execution, leading complex vendor engagement, and ensuring the effective operation of the vendor ecosystem across your tech tower.

As Hybrid Platforms Senior Alliance Manager, you'll be responsible for:

• Own the direction and performance of silver tier vendors within your aligned technology tower
• Use vendor, market, pipeline and performance insight to identify opportunities and risks
• Translate vendor priorities into focused go-to-market activity that supports pipeline creation, growth opportunities and measurable business outcomes
• Identify and unlock commercial opportunities across the vendor portfolio
• Provide line management, coaching and best practise, direction to Alliance Managers

We'd love you to have

• 3–5 years' experience in alliances, partnerships, or vendor management
• Ability to manage multiple vendors and competing priorities simultaneously
• Strong commercial awareness (rebates, incentives, programme structures)
• Confident in leading challenging and senior stakeholder conversations
• A proactive, self-starting approach, with the confidence to spot gaps, create structure and drive activity forward without needing close direction

We also acknowledge that the confidence gap and imposter syndrome are a real thing and can get in the way of us meeting fantastic talent, so

Work in a way that works for you

• Hybrid working – 3 days in the office and 2 days working from home
• Working flexible hours - flexing the times you start and finish during the day
• Flexibility around school pick up and drop offs

Working with us

Wherever you work, we want you to experience the freedom and autonomy to realise your potential. You will feel supported by a team that celebrates individuality, encourages different perspectives, and embraces every background.

Join us

If you have a disability or neurodiversity, we can provide support or adjustments that you may need throughout our recruitment process or any mitigating circumstance you wish for us to consider. Any information you share on your application will be treated in confidence. You can find out more about life at Softcat and our commitments to diversity and inclusion at jobs.softcat.com/jobs/our-culture/

Here at Softcat, we don't prohibit the use of AI (artificial intelligence) in our application process, as we understand how far it can go to creating a truly equitable candidate experience. That being said, as a culture-driven organisation, we believe that the genuine essence of each person is what truly matters, so we highly encourage you to be as authentically you as possible when submitting your application to showcase your true and whole self.