Hybrid Platforms Senior Alliance Manager
Softcat plc
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Job summary
Softcat plc is seeking a Hybrid Platforms Senior Alliance Manager in Birmingham. You will lead complex vendor engagement, oversee the silver tier, and guide Alliance Managers while acting as deputy to the Alliances Lead.
You will use market and performance insights to drive go-to-market activity, identify opportunities, and ensure effective operation of the vendor ecosystem across your tech tower. A proactive, collaborative leadership style is essential.
Qualifications
- 3–5 years' experience in alliances, partnerships, or vendor management.
- Ability to manage multiple vendors and competing priorities simultaneously.
- Strong commercial awareness (rebates, incentives, programme structures).
- Confident in leading challenging and senior stakeholder conversations.
- Proactive, self-starting approach with ability to spot gaps, create structure and drive activity forward without close direction.
Responsibilities
- Own the direction and performance of silver tier vendors within your aligned technology tower.
- Use vendor, market, pipeline and performance insight to identify opportunities and risks.
- Translate vendor priorities into focused go-to-market activity that supports pipeline creation and measurable business outcomes.
- Identify and unlock commercial opportunities across the vendor portfolio.
- Provide line management, coaching and best practice direction to Alliance Managers.
Skills
Job description
Would you like to lead complex vendor engagement across Hybrid Platforms?
Do you have a collaborative leadership style and a passion for coaching and developing others?
Join our Alliances team
Alliances operate at the centre of Softcat's vendor ecosystem. We bring together vendors, sales, technical and commercial teams. We align direction, inform decisions with insight, and activate partnerships through focused execution.
Success. The Softcat Way.
It's an exciting time to be at Softcat, one of the UK's most successful technology solutions businesses. We help customers to use technology to succeed, by putting our employees first. We've reached the £1 billion+ pa revenue milestone, opened our first office outside the UK and picked up a series of industry awards. We've got even bigger plans for the future. So, if you share our drive and ambition, get ready to achieve more from your career.
The Hybrid Platforms Senior Alliance Manager role blends ownership, oversight, and leadership. The primary focus is the management and evolution of the silver vendor tier, alongside leadership and direction for Alliance Managers. You will act as a trusted deputy to the Alliances Lead, supporting strategic execution, leading complex vendor engagement, and ensuring the effective operation of the vendor ecosystem across your tech tower.
As Hybrid Platforms Senior Alliance Manager, you'll be responsible for:
- Own the direction and performance of silver tier vendors within your aligned technology tower
- Use vendor, market, pipeline and performance insight to identify opportunities and risks
- Translate vendor priorities into focused go-to-market activity that supports pipeline creation, growth opportunities and measurable business outcomes
- Identify and unlock commercial opportunities across the vendor portfolio
- Provide line management, coaching and best practise, direction to Alliance Managers
- 3–5 years' experience in alliances, partnerships, or vendor management
- Ability to manage multiple vendors and competing priorities simultaneously
- Strong commercial awareness (rebates, incentives, programme structures)
- Confident in leading challenging and senior stakeholder conversations
- A proactive, self-starting approach, with the confidence to spot gaps, create structure and drive activity forward without needing close direction
Work in a way that works for you
We recognise that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:
- Hybrid working – 3 days in the office and 2 days working from home
- Working flexible hours - flexing the times you start and finish during the day
- Flexibility around school pick up and drop offs
Wherever you work, we want you to experience the freedom and autonomy to realise your potential. You will feel supported by a team that celebrates individuality, encourages different perspectives, and embraces every background.
If you have a disability or neurodiversity, we can provide support or adjustments that you may need throughout our recruitment process or any mitigating circumstance you wish for us to consider. Any information you share on your application will be treated in confidence. You can find out more about life at Softcat and our commitments to diversity and inclusion at jobs.softcat.com/jobs/our-culture/
Here at Softcat, we don't prohibit the use of AI (artificial intelligence) in our application process, as we understand how far it can go to creating a truly equitable candidate experience. That being said, as a culture-driven organisation, we believe that the genuine essence of each person is what truly matters, so we highly encourage you to be as authentically you as possible when submitting your application to showcase your true and whole self.
Birmingham, Bristol, Glasgow, Leeds, Manchester, Marlow, Newcastle, South Coast
We offer a competitive salary and benefits package and will provide you with opportunities to grow, flourish, and achieve great things. Our benefits include:
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