Hybrid Personalisation Operations Lead

RS Group; Corby; Hybride; GBP 40 000 - 60 000; Plein temps

Avantages offerts par ce poste

Pension

Life assurance

Health plans

Employee discounts

Cycle to work

Résumé du poste

RS Group is seeking a Personalisation Operations Executive to orchestrate customer-centric, personalised journeys and support cross-functional teams across the business. You will help define audiences, manage campaigns, and ensure data-driven, scalable personalisation practices that deliver value.

The role sits at the intersection of product, data, customer experience and regional marketing activities, requiring strong collaboration with stakeholders and a focus on operational excellence in a

Qualifications

• Experience in personalisation, CRM, or marketing operations.
• Hands-on experience with CDPs and customer segmentation tools.
• Strong understanding of audience segmentation, customer journeys, and journey orchestration.
• Excellent stakeholder management and cross-functional collaboration skills.
• Ability to coordinate complex campaigns and ensure operational excellence across teams.
• A continuous improvement mindset, with a focus on optimisation, coaching, and enabling others.
• Confidence using data, tools, and best-practice frameworks to deliver impactful personalised customer experiences.
• A commercially focused approach, balancing customer needs with business outcomes.

Responsabilités

• Support stakeholders in defining audiences for personalisation use cases, ensuring accurate sizing, segmentation logic, and CDP best practice.
• Coordinate personalisation campaigns to deliver consistent customer experiences, managing priorities, eligibility rules, and suppression logic.
• Advise teams on the effective use of personalisation technologies, creating guidance, documentation, and best-practice frameworks.
• Deliver coaching and training to increase adoption, capability, and effectiveness across the organisation.
• Partner with stakeholders and the Product Owner to identify and prioritise customer data and attribute requirements.
• Support the build, QA, deployment, and ongoing orchestration of personalisation use cases.
• Own and operate support frameworks that enable stakeholders to successfully deliver personalisation initiatives.
• Collaborate with Data & Analytics teams to measure performance, demonstrate value, and drive continuous optimisation of personalisation activities.

Connaissances

Personalisation

CRM operations

Marketing operations

Stakeholder management

Campaign coordination

Data-driven decision making

Business acumen

Journey orchestration

Outils

CDP platforms

Customer segmentation tools

Description du poste

RS Group is seeking a Personalisation Operations Executive to orchestrate customer-centric, personalised journeys and support cross-functional teams across the business. You will help define audiences, manage campaigns, and ensure data-driven, scalable personalisation practices that deliver value.

The role sits at the intersection of product, data, customer experience and regional marketing activities, requiring strong collaboration with stakeholders and a focus on operational excellence in a