Marketing Analytics Analyst — Hybrid, Data-Driven Insights

Humankind Global Recruitment; Manchester; Hybrid; GBP 38,000 - 52,000; Full time

Job summary

Humankind Global Recruitment in Manchester is seeking a Marketing Engagement Analyst to join a growing BI function. You’ll work hands-on with data to understand customer behaviour, marketing performance and engagement, building dashboards that convert data into business insight.

You’ll apply SQL to extract and analyse data, investigate performance trends and present practical recommendations to stakeholders. This hybrid role develops your analytics across marketing insights.

Qualifications

• Experience in Data Analyst, BI Analyst, Marketing Analyst or similar analytical role.
• Comfortable building and interpreting SQL queries and translating questions into analysis.
• Experience with data visualization tools is useful but not mandatory for every box.

Responsibilities

• Use SQL to extract, explore and analyse customer, CRM and marketing data.
• Investigate trends and changes in performance to understand drivers, not just reporting.
• Analyse customer behaviour, conversion, retention, segmentation and campaign performance.
• Build reports and dashboards to turn complex data into clear, actionable insight.
• Collaborate with Marketing and BI teams to translate business questions into analysis.
• Support campaign measurement and test‑and‑learn activities and present findings.
• Present findings clearly to both technical and non‑technical stakeholders.
• Work with large datasets and multiple data sources ensuring accuracy and reliability.
• Develop exposure to more advanced analytics and techniques as the role grows.

Skills

SQL queries

Data analysis

Statistical thinking

Analytical mindset

Marketing analytics

CRM data

Data storytelling

Tools

Tableau

Power BI

Looker

Job description

Humankind Global Recruitment in Manchester is seeking a Marketing Engagement Analyst to join a growing BI function. You’ll work hands-on with data to understand customer behaviour, marketing performance and engagement, building dashboards that convert data into business insight.

You’ll apply SQL to extract and analyse data, investigate performance trends and present practical recommendations to stakeholders. This hybrid role develops your analytics across marketing insights.