Hybrid Insights Analyst: Data-Driven Marketing & Growth

Major Players | B Corp™; England; On-site; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Pension

Employee Assistance Programme

Dental scheme

Eye care contribution

Ride to Work scheme

Flexi hours

Enhanced maternity/paternity pay

Long-service awards

Free use of leisure facilities across

Guest rates for friends and family

Discounted health club membership

Job summary

Major Players is hiring a Marketing Analytics professional to build and maintain group marketing scorecards, turning customer data into strategic insights that drive brand and commercial decisions.

You will shape the data strategy across multiple venues, partnering with CRM, acquisition, and technology teams to deliver analytics that support senior leadership. A numerate or marketing background is required, with a proactive, build-oriented mindset.

Qualifications

• Experience in a marketing analytics, insight or business intelligence role.
• A track record of building and maintaining performance dashboards or scorecards, not only reporting from existing ones.
• Strong analytical and data manipulation skills across Excel, SQL and BI/dashboard tools.
• The ability to turn complex data into clear, confident recommendations for senior people who aren’t technical. You’ll be supporting four senior leads, so this matters as much as the technical skills.
• High attention to detail and accuracy in everything you report.
• Energy, curiosity and the confidence to challenge how things have always been done. This is a build role, not a maintenance one.
• Experience in leisure, hospitality or multi-site consumer businesses, or work on customer lifetime value or cohort analysis, would be a real plus.
• A degree or equivalent experience in a numerate, analytical or marketing discipline.

Responsibilities

• Build, maintain and develop the group Marketing Scorecards, tracking brand and proposition performance across the full customer growth loop and reporting to the leadership team
• Analyse customer, market and campaign data to produce insight that directly shapes brand, proposition and commercial decisions
• Track customer lifetime value and portfolio-wide performance at every stage of the customer journey
• Work with the CRM and Acquisition teams to keep data and reporting consistent across the function
• Brief and work with data and insight agencies to deliver analysis and market intelligence
• Partner with a newly formed technology team to get the most from data, systems and reporting
• Use AI agents and analysis tools as they come in to speed up access to insight
• Build the case for further investment in data and technology by evidencing gaps and opportunities clearly
• Provide ad hoc analysis and reporting for the Head of Brand & Proposition and the wider leadership team

Skills

Excel

SQL

BI dashboards

Data storytelling

Attention to detail

Analytical thinking

Stakeholder comms

Education

Degree in numerate/marketing

Tools

BI dashboard tools

Job description

Major Players is hiring a Marketing Analytics professional to build and maintain group marketing scorecards, turning customer data into strategic insights that drive brand and commercial decisions.

You will shape the data strategy across multiple venues, partnering with CRM, acquisition, and technology teams to deliver analytics that support senior leadership. A numerate or marketing background is required, with a proactive, build-oriented mindset.