Hybrid Email Growth & Lifecycle Marketing Lead

VMA Group; Birmingham; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Public Service provider is seeking an Email Marketing Manager to own email as a strategic lead generation and nurture channel. You'll design and optimise sophisticated email programmes that guide prospects through long-consideration decision-making processes, ensuring they receive the right message at the right time.

This hybrid role involves collaborating with marketing, content, paid media and operations teams to deliver highly targeted journeys that improve engagement and maximise conversion

Qualifications

• Experience in Email Marketing or Marketing Automation in a consumer-focused role.

Responsibilities

• Develop and optimise email nurture strategies to drive engagement, lead generation and conversion.
• Collaborate with marketing, content, paid media and operational teams to create targeted email journeys.
• Analyse campaign performance and provide insights to improve engagement and conversion.
• Lead lifecycle marketing initiatives with a focus on compliance and data governance.

Skills

Email Marketing

CRM Marketing

Marketing Automation

Audience segmentation

Personalisation

Lifecycle marketing

A/B testing

Analytics

Data governance

Tools

HubSpot

Mailchimp

ActiveCampaign

Klaviyo

Salesforce Marketing Cloud

Job description

Public Service provider is seeking an Email Marketing Manager to own email as a strategic lead generation and nurture channel. You'll design and optimise sophisticated email programmes that guide prospects through long-consideration decision-making processes, ensuring they receive the right message at the right time.

This hybrid role involves collaborating with marketing, content, paid media and operations teams to deliver highly targeted journeys that improve engagement and maximise conversion