Growth-Driven Email Marketing Lead

The Portfolio Group; Hinckley and Bosworth; On-site; GBP 42,000 - 60,000; Full time

Job summary

The Portfolio Group is seeking an Email Marketing and Automation expert to take ownership of campaign strategy for SMEs across the UK. You will develop segmentation, write engaging content, and drive lead generation and sales through automated programs.

You will collaborate with senior stakeholders, translate technical topics into high‑quality campaigns, and continuously improve performance, staying ahead of market trends.

Qualifications

• Proven experience in email marketing and automation.
• Experience with Marketo or similar platforms.
• Ability to translate employment law and health topics into campaigns.
• Strong data segmentation and performance analysis.
• Excellent organisation and time management.
• Creative content writer with compelling copy.

Responsibilities

• Create and manage email campaigns from concept to delivery.
• Develop segmentation strategies to maximise performance.
• Write engaging newsletters and nurture copy.
• Analyse campaign performance and identify optimisation opportunities.
• Collaborate with senior stakeholders to align content with brand tone.
• Track trends and stay ahead of competitors.
• Deliver campaigns on time and to a high standard.

Skills

Email marketing

Automation

Lead generation campaigns

Segmentation

Content creation

Campaign analysis

Stakeholder collaboration

Tools

Marketo

Job description

The Portfolio Group is seeking an Email Marketing and Automation expert to take ownership of campaign strategy for SMEs across the UK. You will develop segmentation, write engaging content, and drive lead generation and sales through automated programs.

You will collaborate with senior stakeholders, translate technical topics into high‑quality campaigns, and continuously improve performance, staying ahead of market trends.