Email Marketing Manager

VMA Group; Birmingham; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Public Service provider is seeking an Email Marketing Manager to own email as a strategic lead generation and nurture channel. You'll design and optimise sophisticated email programmes that guide prospects through long-consideration decision-making processes, ensuring they receive the right message at the right time.

This hybrid role involves collaborating with marketing, content, paid media and operations teams to deliver highly targeted journeys that improve engagement and maximise conversion

Qualifications

• Experience in Email Marketing or Marketing Automation in a consumer-focused role.

Responsibilities

• Develop and optimise email nurture strategies to drive engagement, lead generation and conversion.
• Collaborate with marketing, content, paid media and operational teams to create targeted email journeys.
• Analyse campaign performance and provide insights to improve engagement and conversion.
• Lead lifecycle marketing initiatives with a focus on compliance and data governance.

Skills

Email Marketing

CRM Marketing

Marketing Automation

Audience segmentation

Personalisation

Lifecycle marketing

A/B testing

Analytics

Data governance

Tools

HubSpot

Mailchimp

ActiveCampaign

Klaviyo

Salesforce Marketing Cloud

Job description

Public Service provider is looking to recruit an Email Marketing Manager to take ownership of email as a strategic lead generation and nurture channel. Ideally looking for someone from a commercial organisation and help them rapidly grow activity through channel.

This is for an expert in customer journeys, lifecycle marketing and audience engagement. You'll design and optimise sophisticated email programmes that guide prospects through long-consideration decision-making processes, ensuring they receive the right message at the right time.

Hybrid working – 3 days on site and 2 from home.

The Role

As Email Marketing Manager, you'll be responsible for developing, implementing and optimising email nurture strategies that drive engagement, lead generation and conversion.

Working closely with marketing, content, paid media and operational teams, you'll create highly targeted and compliant email journeys that improve audience engagement and maximise conversion opportunities.

Key Responsibilities

• Email Strategy & Lifecycle Marketing
• Reporting & Insights

Candidate Requirements

Highly organised and process-driven email marketing professional who enjoys creating automated customer journeys that deliver measurable results. Able to write content, creative design and manage segmentation, testing and improve.

• Demonstrate experience in Email Marketing, CRM Marketing or Marketing Automation gained in a consumer focused role
• Proven experience building and managing automated nurture journeys.
• Hands-on experience with platforms such as HubSpot, Mailchimp, ActiveCampaign, Klaviyo, Salesforce Marketing Cloud or similar.
• Strong understanding of audience segmentation, personalisation and lifecycle marketing.
• Experience managing email compliance, consent and data governance requirements.
• Strong analytical skills with experience reporting on campaign performance and optimisation.
• Experience conducting A/B testing and applying insights to improve engagement and conversion